The article was initially published in Codica blog.
Over the past ten years, e-commerce has taken a massive share in the global market. People trade and buy products and services online using their mobile devices. Despite many new launches, there are niches that you can take and overcome your competitors.
Today we will tell you about our experience of creating a custom marketplace for selling boats, a recent project the Codica team delivered. We will reveal the challenges that our team faced and improvements that our client saw on their platform as a result of our work.
What is Trade A Boat?
Trade A Boat is a popular, Australia-based online marketplace. Dealers, private sellers, and buyers can sell or buy new or used boats and marine equipment on this portal. Moreover, visitors can find news and exciting information about the world of boating in Trade A Boat Magazine.
The owner needed several changes and improvements for the platform. They included website redesign, optimization for mobile devices, and increasing user engagement. Let’s see how we solved our client’s problems.