The origin of Dita Eyewear
The story of Dita Eyewear is really the story of Jeff Solorio and John Juniper, Dita's co-founders and the driving forces behind the company's well-known designs. Jeff and John have known each other since elementary school and share a love of photography and design. Together, they were inspired to capture their passions not only on film but also in eyewear, resulting in the first Dita frame collection in 1996.
The Foundation is a non-profit organization dedicated to They devised a plan to introduce stylish eyewear inspired by vintage frames from the 1950s to the 1980s, owing to their natural affinity for design. Dita's designs stand out for their quality, look, and fit, thanks to the use of modern materials and shapes. Dita was conceived by Jeff and John as an alternative to branded eyewear. Dita's logo details are purposefully understated so that the frame, rather than the logo, define the look. This allows the frame's design to complement the wearer's features and contribute to their overall style.
The design studio and global headquarters of Present Dita are located in Los Angeles, California. All Dita frames are handcrafted in Japan from the finest materials, including titanium, 18K gold, white gold, and Japanese zyl acetates. Dita's attention to detail and quality in each frame is unrivalled. Simply holding a pair of Ditas may be enough to seduce you for the rest of your life.
The high-powered fashion elite and celebrity A-list have quickly adopted their coveted vintage-inspired frames as the IT accessory. Brad Pitt, Mary Kate and Ashley Olsen, Jessica Simpson, Penelope Cruz, Kate Hudson, Lenny Kravitz, Eva Mendez, and Jamie Fox, to name a few, are among Dita's celebrity clients.
Dita has gained international acclaim over the years, and as a result, Jeff and John have established themselves as two of the most influential eyewear designers in the world. The Dita brand has a reputation for being long-lasting and committed to producing high-quality products. Dita prefers to be exclusive, avoiding large-scale marketing campaigns, celebrity endorsement deals, and mass-merchant sales. Dita will remain a highly sought after brand only for those who seek the highest quality and dare to wear it.