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Facial Recognition Technology Transforming the Industries

Facial recognition technology is gaining grounds in the market for years. With every passing year, the technology seems to improve and surprise us with its advanced functionalities and use cases. From recognizing human faces to reading emotions, this AI-powered technology has transformed the future of other industries. Implementing this technology for different purposes, businesses are gaining a competitive advantage in the marketplace. Once this technology was limited to government use for surveillance but not anymore. The biometric software behind this facial recognition technology is based on the principles of artificial intelligence combined with machine learning algorithms. These applications can identify facial structures, features, and expressions of a person while assuring the remote presence of an individual. This leaves no room for intruders to compromise the identity of individuals, making face verification an prime service for security purposes. However, the use case of this technology is not limited to security only. For instance, Listerine introduced the app that uses face recognition software online to identify the blind people and notify them that they are being smiled at. Due to the advancement in technology multiple other giant fishes, e.g. Amazon, Ali Baba, etc. are banking on it as well, emerging as a disruptive force in the market. Meanwhile, technology has raised concern for privacy. Here are some industries that are successfully taking advantage of this technology. Law Enforcement: The modern era of technology has pushed the government in adding an extra layer of security in form of artificial intelligence. The startups and IT companies are playing a vital role in providing law enforcement agencies with facial recognition technology. Face++, a Chinese Unicorn, is already working with the Chinese Government. In fact, Amazon is also selling its services to government agencies in the form of “Rekognition” that can verify the identities and read emotions.