Maheshwariseo
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Maheshwariseo

My Fantasy Baseball Addiction Parallels Why I Love SEO

Two years ago a friend introduced me to fantasy baseball (rotisserie style of course), and needless to say, I've been hooked ever since. As I logged in last night to check my auto-drafted selections (and my wife exasperatingly asks why I am on the computer for the 14th hour in a row), I started to think about what makes this game so much fun to me and it occurred to me that 'Yes', there are a lot of similarities between the game of fantasy baseball and working in SEO. Here are s ome of the correlations (and please tell me if I am way off base here – pun intended): It's All About Being At The Top As with any fantasy sports game, the goal is to finish in first place, and in the fantasy season you see your position/ranking (anywhere from first to last), day in and day out for nearly 180 days! Each day is another scoring opportunity and you need to figure out what the best strategies are to win, to place at the top of the list, when early October comes around. In most leagues, it's a long-term process where you pick and choose players to compliment your team's overall strengths and weaknesses and make adjustments as needed. You should be identifying what the teams ahead of you and immediately behind you are doing, so that you can take advantage of their weaknesses, understand their strengths and outperform them in the end. Must Read: 3121perfume.com From the SEO perspective, while I practice getting a portfolio of good keywords for a client, designed to drive traffic, quality visits and leads, there is almost nothing as satisfying as doing that with top keyword rankings. It's part of the challenge and satisfaction that I get from working in search engine optimization. However, we know that it does not happen immediately and I am always talking to the client about creating long-term strategies for solid SEO results. Which in turn requires you to look at... Statistics and More Statistics
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Maheshwariseo

Michael Devlin & Robert Crants on Venture Capital & Web2.0

Pharos Capital Group's managing partners and co-founders, Michael W. Devlin and Doctor Robert Crants agreed to take my questions on the subject of the venture capital world in 2006, the Web 2.0 environment and investment in web technologies. Mike & Bob are both veterans of the VC industry and currently have investments in companies like SmartDM, Travel Holdings, NetSize and more. drow names Mike blogs at Mike Devlin on Private Equity and Bob runs Bob Crants Pulls Back the Private Equity Curtain. My goals with this article were to delve more deeply into the macro-trends in the investment and web technology worlds and see how the people funding these companies think about web as a platform and Internet investment. Rand: Mike & Robert, thanks for participating; I know that both of you have a lot to share. Let’s talk first about your background and what brought you to the VC field – were there any traits, connections, smart moves or strengths that you feel helped get you to this position? If someone’s dream is to enter the VC field, what advice would you give them? Bob: I began investing at a young age and truly enjoyed watching the ups and downs of the stock market. Fortunately I made as many bad trades as I made good ones so that I learned with my own money the importance of managing risk. I studied economics at Princeton University, then joined Goldman Sachs in the Special Investments Group which designed and marketed a wide array of alternative investments including private equity. I developed a passion for the private equity market through my experiences at Goldman and ultimately decided to take what I learned and apply it to the creation of a new firm dedicated to managing private equity investments.
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Maheshwariseo

Increase Conversions by Fixing HTTPS Errors

This entry was written by one of our members and submitted to our YOUmoz section. The author's views below are entirely his or her own and may not reflect the views of SEOmoz, Inc. dnd drow names Imagine an elderly grandmother – we’ll call her Grandma Moz. She’s about to make her very first online purchase. She’s used a computer before, but feels some anxiety giving out her personal information over the internet. Then, just when she’s about ready to enter her credit card number, the following message pops up: What does Grandma Moz do? If she is like 30% of most internet users, she runs and hides her credit card back into her wallet never to be seen again. And the unsuspecting website loses the sale. The 30% is not a statistic based on a large data set, but rather the experience of an actual client website I work with that recently installed HTTPS on its checkout pages. Instead of seeing an increase in conversions, as would be expected, sales actually dropped after installing HTTPS. A brief investigation showed the culprit to be error messages coming from a single browser – Internet Explorer 8. FIxing the problem became an adventure. What is an HTTPS Error? HTTPS is a secure way for browsers to communicate directly with servers using encryption. Without going into the technical details (which I am not an expert on) HTTPS causes your browser’s address bar to turn green or blue on sites like PayPal and SEOmoz’s checkout pages. In Microsoft’s IE8, the overly scary security warning pops up if it detects any HTTPS errors – meaning that some part of the page has been called from a non-secure source.
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Maheshwariseo

Social Media Patterns

This entry was written by one of our members and submitted to our YOUmoz section. The author's views below are entirely his or her own and may not reflect the views of SEOmoz, Inc. 5e drow names Social Media marketing can be likened to herding cats or catching greased pigs – there are so many sites, so many activities, and so many connections to be made. Where do we focus, and why? Can we manage social media marketing? By developing processes, the marketer can more easily share the work across a team of individuals, make documented improvements over time, and help sell the work across to the C Suite. One bit of work that is helpful in creating process is to understand the various parts of social media in terms of patterns. I’ve heard it said that there are only 10 or so stories in the world – that all novels, plays, and movies somehow fit these prototypes. The same is true for social media sites. The 3 primary patterns of social media are: 1. Self-Identification 2. Connecting
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Maheshwariseo

Advice for Startup CEOs

In honor of Monday's holiday, I thought I'd change up the subject and talk a little bit about leadership in a small business startup. This is a subject that I don't have nearly the authority or experience to speak about in the same way as SEO. After all, I've worked on dozens of successful search marketing projects, but only one startup - SEOmoz. Despite this limitation, I've had the privilege of working with and meeting dozens of other successful (and not so successful) CEOs and entrepreneurs from startups around the world. Rather than attempt to dictate what all startup CEOs should do or what separates the good from the bad, I'd like to simply share my personal experience - where I went right and where I've gone wrong. Hopefully, by seeing the strengths and weaknesses of another CEO, you can begin your own self examination (or an examination of your company's CEO). Traits that Have Helped Me to Be a Better CEO · A Voracious Appetite for Knowledge Particularly in the world of web startups, an all-consuming need to have information has been a boon. It means that I'm not only ahead of the curve in seeing trends or being able to blog about what's coming, but also that I've helped to make SEOmoz a source for those seeking to learn more. It's also a positive for when the press comes calling and needs a comment on the latest algorithm change or vertical search inclusion at Google.
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Maheshwariseo

The Big List of PPC Resources & Articles

This post needs very little introduction. I’ve scoured the web, my bookmarks and twitter (thanks guys!) for all the very best articles about PPC that I can find. I’ve broken the links down into several categories to make it easier to read. Enjoy! 5e drow names Campaign Management All those articles on how to improve your campaign, tips, tricks and campaign advice. Best of class: starting a PPC campaign from scratch by Rimm Kaufman The rest: · Google lady with 51 Adwords tips
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SEOmoz's Venture Capital Deal Closes + Financials for Jan-Nov 2007

Today marks the completion of our first ever external funding - $1.1million (sorry, no Shoemoney shot here). I wrote about this move twice before, asking in August for your feedback on whether to take venture capital and in September about our decision to move forward with the deal. 5e drow names At that time, I also promised that we'd have a recap of our financials for the year-to-date, much as we did for 2006. Sadly, this will be the last time I'm able to share this much about the inner workings of SEOmoz this publicly. However, we're moving away from the traditional consulting model and thus our numbers are probably less relevant and interesting than, say, Jim Boykin's (just saying, Jim, if you feel like sharing, I'm sure the folks would appreciate it). And, in good news, talking with Michelle today (with the Seahawks game on pause), we will still be sharing lots of cool stats and keeping true to our moz-ethos post-investment. This means the sharing certainly isn't over, it just probably won't be this all-encompassing again (with regard to finances, that is. We'll still reveal way too much about everything else). Without further ado, here are our financials from January 2007 - November 16, 2007. Don't forget that these are estimates, not audited numbers and should be taken with a grain of "~." Current Status (pre funding):
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Maheshwariseo

My Own SEO Idaho

I do much of my SEO thinking in the wee hours of the morning, when the night's still starry and the moon's still out. For some reason unknown to myself, I channel my Grandma Shirley, an artist who woke at 4am every day to start her painting. While painting at this hour, there's plenty of time for a good internal chat about SEO. It's a shame there aren't other people involved in these conversations, but my dog Lucy is really more interested in if I can crack the window open any wider, and what time we are leaving for our morning walk. 5e drow names Beyond Lucy, there just aren't many people I know that are interested in joining a conversation about SEO. Sure, I could toss out a gazillion handles of people on blogs and forums who discuss the subject matter, but I'm talking about the people I interact with in person on a daily basis. Sadly for me, I don't travel to SEO conferences, get asked to present on SEO, or hang out with cool peeps who even know what a meta tag is. Trying to elicit SEO enthusiasm from family members is not going well. Last week I was so excited when my story got posted on YOUmoz. I'd worked really hard at getting the words just the way I wanted to read in the wee hours of the night. Wanting to share my success, I sent my Dad a link to the story. I didn't hear back. My Dad visited over the weekend, and I asked what he thought about the story. He looked at me and shrugged his shoulders. "I don't know, the content matter was just over my head. I didn't really get it." This was not the feedback I was hoping for. My Dad, who used to get so amped when I'd send emails to Bill O'Reilly. (They were pretty funny emails, if I do say so myself. Written on topics like Michael Jackson, Coca-Cola, and Mary-Kate Olsen. Even though Bill never responded, I still posted them on a website and shared links with my family and friends. Feedback was positive: "Write more!") Lately, I tried drumming up some SEO chat with my husband over dinner. At the end of the day, it's damn skippy hard to get people not in the technology field interested in discussing SEO. I don't come from a family of SEOers , or surround myself with people who have vested interests in SERPs. The kind of company I keep thinks Vanessa Fox is a Hollywood actress. {Note to Vanessa: Sorry Vanessa! I totally think you're a super-hero rock star.} Given the lukewarm to cold reception my conversation efforts have been met with, outside of random blog posts, I guess I'll have to keep my SEO conversations to myself.
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