Airline Boarding Pass and E-Ticketing Advertising

2020 has been a tough year for everyone. We got struck by an unimagined situation and it was difficult for everyone to see beyond, as we were complete unprepared. Due to Covid-19 pandemic everything came to a halt.  National lock down made travelling difficult, but with new guideline and safety measures, domestic and  few international flights have resumed. Boarding Pass Advertising is a creative way to promote yourself quite wisely with MyHoardings. Popular airlines like Indigo and Spice Jet have also resumed their services but with strict implementation of safety measures and following the guidelines laid by Indian government.  Amidst, the pandemic, advertisers have found an opportunity to reach their desired audience through E-Ticketing and Boarding pass advertising. Keeping the passengers’ safety as the top most priority, Spice Jet and Indigo airlines have specially insisted on contact less travel. To practice contact less travel flyers will have to book the flight online and generate e-ticket and initiate web-check-in to generate e-boarding pass. This procedure has been mandatory by both Spice Jet and Indigo airlines. How do we reach the desired audience via e-ticketing and boarding pass advertising? As flyers receive an e-mail of the e-ticket and boarding pass from the airline authorities when they book the flight via website or online portal or through travel agent, the brands get the opportunity to reach the audience during the process of the same. The passengers are advised to carry a printed format of the e-ticket and boarding pass, this ensures that any advertisement on the same will receive 100% attention of the passengers. This document is used at multiple touchpoints during the entire journey; this ensures repeat visibility of the advertisement printed on these documents.

Are you missing these crucial advertising spots at the airport?

Airport advertising is adopted by brands to reach consumers who are on travelling to either domestic or international destinations. Airport advertising aims at utilizing the factors such as dwell time, receptive mood, ambiance, etc. for creating brand awareness, building positive brand image and triggering higher brand recall. Airport advertising targets the affluent consumers at the airport who fly frequently and have the real purchasing power. Therefore, in order to gain the maximum ROI (return of investment) through airport advertising, you should not miss these crucial advertising spots at the airport: Arrival and Departure gates: The first and the last touch point of any flyer at the airport are the entry and exit gates. To grab the attention of the consumer right at the first step, one must advertise in any form such as pamphlet distribution, static or digital hoarding at this point. It can be more engaging advertising spots at the airport. Luggage trolleys: The next important spot of advertising at the airport are luggage trolley ads. The flyers often need luggage trolleys to carry their luggage inside or outside the airport. Therefore, sticker ads on the luggage trolley work best for attracting flyer’s attention. With luggage or baggage trolley advertising, the brands can assure repeat visibility of their, as the ad moves around with flyers till the boarding time and after the flight has landed. Tarmac Coach: A shuttle bus that carries the flyers from the boarding point to their respective flight, offers interior and exterior advertising opportunities. The brands can place their ads either on the side panels of the tarmac coach or on the bus grab bars, inside the coach. Newspaper stickers: The flyers are offered complimentary newspapers while they are on the flight, the brands can place newspaper sticker ads on the front page of the newspaper, to connect with the audience during the dwell time. Wi-Fi Banner ads: Flyers need to reach the airport at least one hour prior to a domestic flight while international flyers need to reach at least two hours before their flight. The dwell time gives the brands an opportunity to distract the flyers effectively through Wi-Fi banner ads. As airport Wi-Fi is free for all the flyers, people do connect to the airport internet to kill their dwell time. The Wi-Fi banner ad will be the first thing to appear on their screen when the flyers will connect to the airport’s Wi-Fi.