Instagram is becoming a hub for digital marketing. Since it’s an easy, simple app and designed in a way that users engage in post rapidly, business companies prefer more Instagram nowadays rather than any other social media platform. Some facts make this platform better for digital marketing. Interestingly, half a billion people log-in Instagram regularly and this number is increasing continuously. Instagram has the highest engagement rates and the algorithm of making your profile popular is simpler. Moreover, more than 70% of Instagram users act rapidly after seeing a post like they will open it or open given links. The last but very important fact is that more than 80% of users follow business/brand accounts.
Every brand wants to hit a million followers on its business account because marketing starts when you have good numbers of Instagram followers. No doubt, Instagram is the perfect platform for any type of business, service, or individual, but people get stuck at getting followers. Once you are successful in gathering an audience on your Instagram account, your productivity, popularity, and trust of your brand will automatically increase. Therefore, sincerely and with patience, you have to struggle to increase your Instagram followers.
Promote Your Account on Other Networks
You are running a company or brand for years, so you must have some audience on any other social network. The Internet has multiple famous social media platforms that are being used for marketing as well. While every platform has its engagement algorithms, terms, and condition, you might have got succeed in getting popularity on any other social app. So, you can use other social network accounts to promote your Instagram account. Furthermore, wherever and whenever you advertise your brand, you don’t forget to mention your Instagram account—this will truly help you. In this way, you can increase your Instagram followers.
Use Hashtags Correctly
On Instagram, hashtags play an important role in making your account visible. Basically, hashtags are keywords. Using the right hashtags can drive your post at the top. Around your niche, you keep searching for popular hashtags. Sometimes, you will see a trend of any hashtag and it’s for only a particular time. So, using a tag at right time is also important. Additionally, tags related to your niche or post will bring the targeted audience on your account, and an interested user will definitely end up in following your account. So, this is also a good way to increase Instagram followers.