The world's annual output of 43 million tons detergents, which is about 34 million tons of synthetic detergent.
Developed countries, consumption is large, but slow growth, while developing markets has great potential. By 2005, the world's cleaning products is expected to reach 45 million tons production of an average annual increase of less than 1%. Detergents general trend is that traditional products to human safety and environmental compatibility of products greater change, energy saving, water conservation, safety, environmental protection products will be rapid development.
Competition in the industry trend:
Present, China's detergent industry is a larger development, there are about more than 270 companies, including fat (Hong Kong) Soap Factory 105, more than 150 million tons of production capacity; synthetic detergent factory 124, production capacity of 400 million tons. In addition, alkyl benzene plant 3, production capacity 300,000 tons; alcohol plant 10 production capacity 300,000 tons; alcohol plant 20 production capacity 300,000 tons; 25 STPP plant, production capacity 700 thousand tons.
Total number of enterprises large and medium enterprises which account for about 40?. In recent years, China's fertilizer (Hong Kong) Soap has been maintained at 500,000 tons 60 tons of levels, including soap about 17 million tons, the main varieties of washing powder detergent, accounting for 70% of the total detergent. In recent years, washing powder production at 200 million tons. Soap annual export volume of China's small, about 2,000 tons per year, imported 2,000 tons of volume, detergent exports remained at 4 million tons, mainly to China's Hong Kong and Southeast Asia, Africa.
Laundry detergent market, the rise of domestic brands, due to China's recent rapid development of retail outlets in rural towns, urban retail outlets presented "two" (ie, a freshman small) Development, and the majority of the population live in rural areas of China, domestic brands to low cost strategy the rapid occupation, expansion of such markets, on behalf of the brand, and strange strong Diao Pai, Li Bai and so on. China's detergent market has great development potential, is expected by 2010, total sales in this market could be up to 800 billion yuan, annual growth of about 13%.