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Its purchasers are a who’s who of corporate Japan — a part of a roster, Dentsu likes to say, that includes 95 of the world’s a hundred top advertisers. It recruits from the ranks of Tokyo’s prime universities and is claimed to point out a choice for the youngsters of politicians, celebrities and titans of industry. With its practically complete management over the Olympic marketing bonanza, Dentsu stood to be Japan’s greatest winner of this year’s Games. But as the pandemic has performed havoc with the event, an organization accustomed to at all times popping out on top finds itself in an unfamiliar position.
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