The subject of where to host your dedicated server is frequently asked. This may seem like an unusual question to some, but it is crucial for a variety of reasons. So, why did Web Pundits pick Phoenix as the location for its dedicated servers? And why should you (or should you not) pick Phoenix?
First and foremost, you must keep in mind that the internet is quick, but not infinitely so. The speed of light sets a limit to how quickly data can move. The latency (time between requesting a web page and receiving it) between a server in Phoenix and a website user in Los Angeles, for example, can be as low as 10ms. On the other hand, if the server is in Europe and the customer is in Los Angeles, the latency could be 150ms or even 200ms. Because each image, chunk of text, and other element on a web page has its own request, these few milliseconds can build up to an extremely slow experience.
You should also host in a significant city, in addition to the distance. This is because the internet's fibre optic networks connect cities in the same manner that railways and airports do. The largest cities are directly connected at high speeds, whilst smaller cities must usually take a slower route to a larger city before continuing on their journey.
If you choose a larger city, you will have a significant performance and reliability benefit. In this aspect, Phoenix is a major metropolis, with direct high-speed connections to Los Angeles, Dallas, and the rest of the United States. However, Las Vegas, for example, has only direct link to Los Angeles and extremely little connectivity elsewhere, affecting performance, reliability, and cost.
For these reasons, you should host your server as close as possible to your users. Any “major hosting city” in the United States is generally fine if you run a general website that caters to US visitors.
Los Angeles, San Francisco, Seattle, Phoenix, Dallas, Miami, Atlanta, New York City, Ashburn, Virginia, and Chicago are the major cities in the United States that could host the event. You can't go wrong with any of those cities when it comes to attracting visitors from the United States.