Today, more companies are leveraging SEO to improve their web presence and attract customers. One of the most effective activities of SEO is link building, the process of acquiring backlinks (links pointing to your website from others). Link building can improve the search engine visibility of practically any website when combined with good content. In this article, I’m going to discuss six important areas that can help your organization succeed with link building.
Let’s get right to them.
1. Assess Your Resources
Do you have enough resources to run a link-building campaign? Link building requires money and/or time to be successful due to software, research, content and outreach needs. Will you have an adequate budget allocated to link building? In my personal experience, a typical link-building investment ranges between $3,000 and $5,000. Sometimes it can be much more, depending on the business need. I’d recommend setting aside no less than $4,000.
Backlinks can be tough to get because a lot of strategic thinking and manual labor is required. You’ll typically need lots of content and have to do plenty of research to uncover link prospects or candidates. So make sure you know how much time and money your organization is willing to spend. The amount of success obtained from link building will be proportionate to how many resources you throw at it.
2. Assess Current Link Opportunities