Americans often joke that the Toyota Hilux Revo Double Cab can go anywhere, except North America. Why do they say that? Let this article tell you the answer.The Toyota Hilux is one of the world's most famous utility vehicles. In addition to its impressive performance and strong road presence, its smooth and comfortable ride and luxurious interior make the Toyota Hilux an unforgettable pickup truck. It's so popular, but it's not easy to find a Toyota Hilux in North America, especially a new one. What is it about the Toyota Hilux that makes it so rare in the U.S. and Canada, when it could easily beat out its rival competition?
Before we discuss why the Toyota Hilux prerunner 2x4 2.4e at is not sold in the United States, let's talk about what makes the Toyota Hilux famous worldwide. In March 1968, Toyota introduced the Hilux to the Japanese market. In 1972, the Toyota Hilux replaced three other Toyota models in the North American market, and it was thanks to its second generation that the Hilux managed to gain a foothold in the North American market. With a significantly upgraded interior, the Toyota Hilux did not forget its mission, which was to be a comfortable, smooth and versatile pickup truck. the Toyota Hilux proved itself amazingly durable right from the start, lasting even decades.
Toyota claims the Hilux is the most rugged car in the world. in 2007, Jeremy Clarkson took a 1988 Toyota Hilux to Top Gear to see if Toyota was right about the Hilux. Clarkson took the Hilux on a series of crazy missions to see the Toyota The 1988 Toyota Hilux has 190,000 miles on it, but it still passed many obstacle tests, towing tests, and water and fire tests. As mentioned earlier, the Toyota Hilux proved itself, made a name for itself, and became more powerful. In the 90s, the Toyota Hilux was the only choice for work fleets. Owners loved their cars because not only could it perform a wide variety of tasks, but it also offered a comfortable ride and had a bit of a luxurious interior.
Despite this, the Toyota Hilux disappeared from the North American market in 1995. Part of the reason for Toyota's decision to pull the Hilux from the North American market may have been related to emissions and safety standards. Now, Toyota no longer produces the Hilux in the U.S., replacing it with a new model tailored to American consumers: the Toyota Tacoma.
In fact, the Toyota Hilux could be imported back into the U.S. market because it still has a reputation. But due to a new auto tax policy implemented by the U.S. government, imports of light trucks built outside the U.S. are subject to a 25 percent tariff. That 25 percent tariff makes the Toyota Hilux too expensive to compete with other small pickups in the U.S. market. If the Hilux were made by Toyota in the U.S., buyers would no longer have to pay the additional 25 percent tariff. Even though the Toyota Hilux has disappeared from the U.S. market, its myth lives on, and the love and pining of its fans continues to grow. Thus the replacement of Toyota Hilux, Toyota Tacoma, has been the biggest beneficiary. Toyota Tacoma has been the successful successor of Hilux since 1995. Although it looks similar to the Hilux in many ways, some differences make the Tacoma more suitable for American buyers. As a result, the Hilux remains Toyota's most famous and durable pickup truck, and it continues to write its own chapter around the world in different ways.