How many times have we heard that the luxury segment of the market never goes into crisis? Many, many times. And if this affirmation can be considered true, it must also be stressed that this particular target must always be pampered, offering exclusive products that can make people feel and live truly "luxury" experiences.
The luxury travel sector has also seen a strong increase in demand in recent years. For travel agencies, this means not only updating their itineraries, but above all changing the way they view the travel agency.
Luxury travel: price does not matter
Offering a luxury holiday means creating a unique and personalized experience, providing operational (and other) support 24 hours a day, seven days a week. High-end customers want to be satisfied immediately: meeting their needs before others puts them in a privileged position. Travelling luxury can be sold by everyone: the difference is made by the person selling it, and the speed and completeness of the answers he or she provides.
Paradoxically, the higher the budget, the more the destination of the trip takes second place to the experience offered to the customer. Therefore, the high-profile traveller will not necessarily seek out exotic destinations on the other side of the world. This implies an in-depth knowledge of all those niche products that make the experience a 5-star trip. Ideally, you want to experience the product you want to sell, plan trips to the most sought-after destinations and live the experience first-hand.
Lovers of luxury travel will certainly pay a lot of attention to the design and hospitality of your point of sale: the furnishing of your location must therefore be welcoming and elegant, without being cold. These days, such travelers do follow Luxury travel magazine websites and related resources to seek better experiences. Green light, therefore, to aromatherapy or a small, well-kept corner bar, with a few but refined proposals. Don't forget the importance of confidentiality: no more than one appointment at the same time. Each client must have all the time he or she needs.