How To Sell Jewelry Online For Maximum Profit (2022 New Guidance)
Because fashion is a fluid industry, you’ll need to keep your customers engaged by updating your product range and adding up-to-date trends to your store. Keep in mind that fashion is an ever-evolving niche with new trends and fads. Step 1: Research Your customers will constantly be on the lookout for new pieces to add to their wardrobe. To make sure you have these new hot items in stock, you need to know about the trends even before the most devout fashionistas! But, how do you know when new trends roll in? Great question! One way is to follow jewelry blogs such as: Gem Gossip - This blog was created by Danielle Miele, an avid jewelry collector. She mainly blogs about the different types of jewelry she finds on her travels but keeps her followers in the loop with what’s hot right now. Gemologue is written by Liza. She blogs about fine, fashion, and vintage jewelry and her finds from around the world. She has an awesome section on her blog called Gem Talks where she interviews top people in the jewelry and fashion world. She also studied Gemology in New York so she knows her stuff! Diamonds in the library is an awesome jewelry blog written by Becky. Her blog is a library covering topics such as design, photography, history, how to buy the best jewelry, and more. This is a blog to follow for all things jewelry! But here’s a pro tip for you: Plug in the keyword “jewelry trends” into Google Alerts for up-to-date trends. When you do this, Google will help you out by emailing you when a new article pops up including your keyword - nice! Finally, SaleHoo also offers a way to find new jewelry by using the Market Research Lab. Here, you’ll find hot new products including how much an item is selling and average profits. Step 2: Find jewelry suppliers If you’re not making your jewelry, you’re going to need to find a reliable jewelry supplier. But where do you start? It’s fairly easy to find jewelry suppliers, but it can be a challenge to find a good one that you can trust. First, you need to decide if you’re looking for a jewelry drop shipper, wholesaler, or manufacturer. While the process of finding them is similar, there are minor differences. Finding suppliers? The Best jewelry supplier you should know As the first company to propose pricing by weight (Kg), jewelrykg has a more obvious sales advantage in the market because they are the first to propose a new model of wholesale jewelry and put it into practice: 1. The product line is affluent, and the product styles per kilogram are diversified and suitable for personal use or wholesale sales. 2. All the products sold by kilograms have independent packaging, not bulk jewelry on the market, and do not have independent packaging. They are all defective products. It will not affect the customer's secondary sales or gift giving. 3. The quality of the products is good. The products sold by kilograms come from jewelry factories, which are packaged and sold at low prices for the rapid return of cash, or some products that have broken contracts. So the product is by no means inferior, and every product has integrity. 4. Complete after-sales system. 5. The products sold by kilograms are sent in random styles, and every purchase is full of surprises. The buyer can even make a wish to get her specified product included in the package sold by the pound. Step 3: Setting up your Store To be honest, it’s going to take more than following a few well-known jewelry blogs and typing in keywords to rank your online store. A few extra tips to follow are: Create your jewelry niche. Without a specific niche, your online store might be a flop. Doing this won’t restrict you, it’ll keep order within your store. Just like clothing, people shop for specific staple pieces of jewelry. If someone is looking for a statement necklace, they’re not going to rummage through bracelets, earrings, and chokers to find the perfect one. Wear some of the jewelry you plan on selling. Why? So you can see what it feels like. A good rule of thumb: If you can’t wear it all day, your customers won’t be able to, either. It’s also a good idea to take pictures of yourself wearing it. Create deals your customer won’t be able to pass up. These deals may include an earring and necklace set, or a trio set (earrings, necklace, and rings). Be sure to include the price for the set as well as the price for each piece separately. If you’re selling the set for $29, and want the set to look more appealing, write something like “Or, purchase one for $18!”. That alone sounds like a good deal, doesn’t it? It's also best to do your research and try to get some inspiration from already established dropshipping websites.