Text Blasts and its Relevance Across Industries
SMS has been considered to be one of the most convenient communication methods between individuals and has grown into an industry segment with an astounding value expected to reach nearly $90 million by 2025. Previous stats indicated that businesses focused on notifications and alerts using SMS but now they consider text blasts to be an effective channel of marketing as well to engage with prospects and bring positive ROI. In this article, we are briefly going to discuss some quick stats with you on how Text blasts and SMS marketing make it easy for businesses to engage and communicate with the consumers in the most effective manner. Then, we will conclude with some major industries which are already making the most of the texting industry. The following are some incredible text blast and SMS marketing statistics that will give you a clear picture of the fact that marketers still value this channel as their primary or secondary one; 1. Around 50 percent of Us-based consumers make a purchase using the business SMS they receive which may contain a discount coupon, flash sale promotion, link to a location or any other call-to-action incentive. This is a game changing fact which tells us that half the population of consumers made their purchase from the text blast sent to them. 2. Consumers are not only keen but also accustomed to receiving coupons via text blasts from their favorite places because it is convenient for them. It also has a higher redemption than printed ones due to its direct reach. However, mobile coupons do not guarantee sales but do increase customer engagement through active engagement. 3. Today, most consumers opt-in to business campaigns to receive text blasts which serves as a major factor in their marketing mix. Another important factor to consider is that due to strict compliance and monitoring laws, less than 10% of text message are considered to be spam which is far less when compared to emails. 4. As a business marketing and engagement tool, Emails are still considered an important method, but it turns out that SMS marketing campaigns bring much better results than email campaigns. This is mostly because people read the texts they receive at least once before deleting them, whereas most emails are deleted before they are even opened. 5. The open rate of Email is around 20-25%. In comparison, SMS towers over it with an open rate of over 98%. Now, let us share some insights on how different industries are using text blasts as their business communication tool. 1. Banking Banking is probably the one industry which runs mostly by its customers and engaging in effective communication is a mandatory requirement. This is why user engagement for notifications, alerts, transaction receipts are sent to customers whenever an activity takes place in their account. The customer registers their cell phone number there by giving consent to receive these messages as well as promotions for new products and services. Many credit card companies and banks have sponsored companies especially from the retail industry offering discounts on their credit or debit cards which they can promote easily via SMS. 2. Hospitality The hospitality industry can mainly be divided into food services, hotels, events, travel & tourism, luxury services and others. With the title of the industry in regards, we can get the idea of the fact that they thrive on effective and efficient customer service experiences. This is where text blasts come into play and serve the hospitality industry. Businesses can send updates, facility offerings, and promotions for upcoming events or offers through text messages. Another use case is customer loyalty programs in which businesses can use short codes to opt-in customers and then segment them using different factors or class and engage with them accordingly. Text blasts are booming and the results are promising. If they weren’t effective, no company would invest in a channel which does not bring results. 3. Retail: The retail industry is one of the most important industries in any economy which is why the two major factors, time & reach, make SMS a perfect fit for retail communication activities. Retails players use text blasts to boost sales, retain customers and create brand awareness. Moreover, since most of them now operate online, the need for real-time communication has become even more crucial. When customers make a purchase online, they expect to receive notifications such as receipts and delivery confirmations. Apart from the industries, there are many examples related to Media & Entertainment, Internet-based, Real Estate, Non-profit, IT and Recruiting organizations which use text blasts to spread the word about their business and acquire & retain customers to gain growth in their business in terms of both revenue and customer base.