What Are The Basic Rules And Principles Of Effective Logo Design?
When you are writing an answer, the first thing you do is mind mapping, so that you put everything you need in one place. Brian Reed, the man behind the famous podcast S-Town, once said: "Everything is designed. Few things are designed well". All great Logo Designs have one thing in common – a strong basic structure. This structure enables a logo to be a go-go or a no-go. Before you start looking up professional logo designers you first need to sort out what you want. Moreover, if it is compatible with your brand. This is exactly what we will do today. Your logo should not only strike a chord with your rand identity. Rather it should extend to the memory of the demographics who view it and stay there. We are going to make a basic structure of what a logo should have and what should it avoid. Such so that it will be easier for you and your logo designer alike, to comprehend your idea and create your dream logo. So let's get started, shall we? What's The Core Idea? So this one is THE MOST BASIC point Evah! Before you take a step in the logo train, we reckon you know what you want to incorporate in your logo first. This will clarify the fog that leads to logo disasters. You need to conduct some well-done research based on your core concept. You can do this through comparisons of your product or services to your competition. From discovery calls to brand questionnaires – anything that gives you an insight about your core values will do. Make sure you jot everything down while brainstorming. That is one crucial step before the final execution. Connect the dots, create a brand ethos. With that, up away you'll go! The Simpler The Better Lindon Leader the guy who designed logos for Avery and FedEx said that he works hard for two things in terms of design. Firstly simplicity and secondly clarity in the design concept. Every great design is a result of simplicity and clarity. When you are designing your brand logo, make sure that you do NOT leave out the KISS adage. That is - Keep it Simple Silly. Ensuring simplicity does in no way mean that we are suggesting you be bland. Instead, we reckon you can explain intricate details of your brand and the values it intends to spread through a clear and simple logo. Too much visual complexity is a definite deal-breaker. Often people tend to mistake complexity with creativity when you can find beauty and depth in simpler things. To stay on the safer side, you need to de-clutter your ideas and pursue a simpler yet relatable logo design. While being creative at the same time you can choose a minimalistic stance to help you promote your brand value. Versatility Is THE Key While keeping up with the current trends is important, you should not rely only on them. Because an excessive reliance on trends can quickly render your logo and brand obsolete. Plus, if you're worried about becoming too trendy, you tend to inadvertently channel your attention towards the graphics, rather than the product, service, or the interests of your target demographics. If you are up for the long haul, it is better you come up with new and improved ideas. 'Cause ain't nobody a fan of clichés. While you are ditching the clichés, you need to make sure your logo is adaptable for all surfaces. Be it backgrounds or foregrounds. Your logo should be able to stand out in black and white as well as with vibrantly colored plains. For Centuries To Come Believe us when we say you don't want your logo to be some periodic fad – instead make it an evergreen rad! This tends to happen when you don't stay updated on the latest logo design trends. We are not implying that old ain't gold – but sometimes that phrase just doesn't work well with logos and websites. Your logo needs to show your brand persona as an evergreen one. Else, the quicker it gets out of trend the sooner it will fall behind in this racy world of brands. Scalability The example of a responsive logo can be easily understood through that of water. Like water, it is transparent in delivering its message and stands out on whatever surface it is placed on. If we make this on a more technical note, we mean to say that your logo should be scalable. Consider this, you are creating social media posts, pasting your brand banners on billboards, or even creating your own brand's stationary. Your logo should be adaptable and must work on a variety of sizes and surfaces, from the teeny weeny business cards to ginormous posters. You may even make your logo animate to meet the required scalability. As a result, your brand will not appear out of place. In both traditional and digital branding, your brand will stay amazing on every medium. Hence we suggest, you should test your logo on both tiny and large-scale formats. With that, you can ask your logo designer to make revisions for different test cases. Balanced Is The Best Kant's theory on art shows how symmetrical alignment can lead to beauty. Let us apply this to our logo design, yeah? When we say a great logo – the phrase means how the colors, the typography, the clip art, illustration, or even animation concepts are aligned in a way that shows their perfect synchronization. You can check out portfolios on Logo Designs of various graphic designers for a start too. As you start getting the hang of the basics you can always get a step ahead with a little improvisation then. Although for starters, it is completely fine if you stick to the basics. However, if taking a little risk can help your brand move up the ladder, why not go ahead and grab that opportunity? We believe that getting a brilliant logo that embeds in the minds of the target audience can only occur if you go for the WOW factor.