Why Website Localization is Important for your Business
In this digital world, all the distances between different territories have finished. This has become possible because of technological advancement. Now you can sell your products and services all around the world from a digital platform that is your website. People speak different languages in different regions. Moreover, they like to communicate in their native language. So here the need for website translation rises. But do you know that people speak different dialects in every region? So, communicating with people while keeping regional and cultural differences gives rise to website localization services. Let’s find out why website localization is important for your business. Helps in Increasing the Market Share If you have a website then you can easily access the global markets. At present, the selling of the products is not limited to global multi-national companies only. If you have a popular software or app then by using the localization services, you can reach a billion potential customers with ease. Before this, you need to check the preferences of customers. For example, IKEA in the USA translated vases as drinking glasses then they realized that they have to go for localization services to resonate their products with the target market. No doubt that English is a global language but people opt to buy products and services which are in their native language. Therefore, by localization of the website, they can reach 73.4% of internet users. Thus, increasing the market share. Provides Competitive Advantage There is fierce competition in the global business world. Therefore, businesses need to localize their websites. In this way, customers can find them before their competitors. It is observed that 75% of people buy from websites that are in their native language. For example, if customers speak the Spanish language, then they buy from a website that is translated into the Spanish language. Moreover, your site can be their first choice, if the graphics and layout of the website are according to the preference of the Spanish target market. Therefore, if you don’t translate your website into multiple languages then you will be left behind the fierce competition. Increase Your Ranking Localization of a website increases your ranking on global search engines. For this, you need to check the speed of your website and use graphics and images that resonate with the target market. In this way, people will search for your website, and the ranking of your website will increase. For instance, if you are in the business of tourism and sell vacation packages then you need to show your presence on the internet by localizing your website. The most important thing you need to keep in mind is using a relevant keyword. For example, if you want to target Australians and Britishers then you need to use the word holiday. Localization of the website will help the customers to search your business appropriately. The other important thing to note in website localization is that search engines of some countries are also different. For example, in China, the search engine used is Baidu. So, to keep a billion customers in China you need to localize your website accordingly. Integrates Cultural Differences KFC failed in China because it translated "finger-licking good" into Chinese as "eat your fingers off." Some countries have a higher tolerance level while some countries fire back. Therefore, localization is very important to deal with such issues. For effective localization of your website, you need to know the language and dialects of your target market. Moreover, you should also know about their colors, themes, and beliefs. For example, in some countries, the black color depicts sadness, and thumbs up is considered offensive. Wrapping Up Many translation companies are providing website localization services besides other localization services. They hire a team of native translators that are aware of cultural and regional differences. Therefore, they provide you with robust website localization services at a fast turnaround time and economical rates.