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In-N-Out Comes To Australia; Sells Out Instantly
Thanks to the glory that is social media, 'foodie' culture has allowed for plenty of marketing potential in the restaurant industry. When we have a good meal (or, at least, an incredibly aesthetically pleasing one), we take a picture for Instagram, we check-in on Facebook, we leave a review on Yelp. In fact, in a recent survey conducted by Compete.com, 50% of adults aged 18 - 32 years said they become aware of particular foods and restaurants via social media. Which is why, when California fast food chain In-N-Out Burger made its way to Australia this week, the results were unlike anything you would've expected in a pre-Facebook generation. Because of their viral success, In-N-Out is able to open 'pop up' shops all around the world, allowing local food porn enthusiasts just four hours to be able to try their famous burgers for themselves. Because of the limited time and the increasing concept of 'FOMO', the lines are understandably huge, and Sydney, Australia's case was no different. (Aussie food blogger Rebecca Sullivan called it "herd mentality in its most embarrassing form." I call it, "How dare you underestimate the majesty of a dope-ass hamburger!") Unfortunately, the In-N-Out pop-up only had enough ingredients to make 300 or so burgers, so employees gave out wristbands to the first 300 people in line, and then sent everyone else on their way. (Will this make them rue the day they met In-N-Out? Will this only make them try harder next time? Who knows.) But, as a Californian, this whole event had me thinking: Have you had In-N-Out before? Do you want to try In-N-Out? If you don't live near one, and an In-N-Out pop-up came to your neighborhood, would you try to go? Let me know in the comments below what YOU think, and for more WTF news, follow my WTF Street Journal collection.
Playboy BANNING Nudity From Their Magazines?
The editors behind Playboy Magazine are making a bold step toward revamping its image - one that will require fans to truly only 'read it for the articles'. Playboy has decided to no longer feature the nude pictorials of models and female celebrities it has been famous for since its first publication in 1953 - instead focusing on more diverse articles and toned down 'provocative' photoshoots. That's right, Billy Madisons of the world. Your Nudie Magazine Day has been forever changed. But why? Editor Cory Jones (pictured above) has decided that the Internet porn industry has made the Playboy centerfold a bit redundant and that changing the way the magazine's direction will help them reach a newer demographic - the 'Vice Magazine' young urban male. "The difference between us and Vice is that we're going after the guy with a job." This move might be risky, but certainly one the magazine should make. At the height of Playboy's popularity, the magazine was read by 5.6 million, but currently only circulated to roughly 800,000. The Playboy website, for similar reasons, stopped publishing nudity in August 2014 and has since enjoyed an increase of four million unique visitor per month. So what will happen to the centerfolds that have developed Playboy's trademark culture? Well, nothing's been said thus far, but Cory has made a heavy implication that they, too, have seen their demise: "Don't get me wrong, 12-year-old me is very disappointed in current me, but it's the right thing to do. You're now one click away from every sex act imaginable for free. And so it's just passé at this juncture." So now I want to know: How do YOU feel about the new Playboy? Do you think the magazine will be able to change its image, or do you think it'll be a huge marketing flop in the making?
9 Advertisements Probably Made By 'Cool Dads'
Advertising is quite the competitive field. You've got to be a strong communicator, someone creative, someone who has their finger on the pulse of all the up-and-coming trends. But for every catchy jingle, winning slogan, or hilarious campaign, there's about a dozen horrible, cringe-worthy attempts at - frankly - trying to make 'fetch' happen. It's almost like the advertising world is overrun with 'cool Dads'. (No offense to Vingle dads, who are as cool as they come. Obviously.) To show you guys exactly what I mean, I've decided to share 9 different so-tryhard-it's-embarrassing advertisements. You homies better know what I'm sayin'. "It's the year 2015, guys. Let's update the name of our Meatlover's Pizza with something more current. You know, something that'll resonate with the kids today." "I know. How about... EPIC MEATZ?" "Okay, so, let's create a sign that tells people using our rec center where to put used towels. But in a way that, you know, really speaks to the kids." "I know! We'll use that song all the kids on Vine are twerking to these days." "The University of Cincinnati needs us, everyone. How do we get the kids off their Twitters and into their top-ranking business school?" "No one turns down the chance to be... MBAWESOME." "We've got a new client. Owns a taco shop. He's looking for a hashtag, wants to go viral. What do you think, Cool Dad?" "Uh... #TacosFTW. Obviously." I HAVE NO JOKE TO MAKE FOR THIS ONE. THE SECOND-HAND EMBARRASSMENT IS BURNING THROUGH MY RETINAS. "Cool Dad, Target is about to get a shipment of the 20th anniversary remaster of 'The Truth About Cats And Dogs'. How do we make Janeane Garofalo relevant again?" "Don't worry. I got this. LOL." "Alright, Smirnoff advertising team. We're losing the Millennial market to Ciroc. How do we show kids we can be cool too, but without breaking #NetflixAndChill's implied copyright?" "How's about a little #StreamAndHang, homie?" "Quick, Cool Dad. Taco Bell needs a hip and current package design that illustrates how delicious their chicken quesadillaz are." "TACO BELL. I CAN'T EVEN RIGHT NOW." "So, Cool Dad, I'm sorry you've been demoted to Fortune Cookie writer, but we think you've got a skill, sir. You really know how to speak to the younger generation." [Insert Cool Dad being too busy writing EPIC FORTUNEZ to respond.] I hope all my bruhs here on Vingle found this card funny AF. Have you seen any epically dank advertisementz lately?
Graphic Design Tip: How to Brainstorm an Effective Logo
Before I started going to art school, my parents (as a lot of parents do) really overestimated my own abilities. During my high school years, they launched their own non-profit organization for breast cancer advocacy, where the entire group was essentially run out of a room of our house. My father was in charge of building the website and making sure that it ran smoothly. My mother was the spokesperson, often attending various conventions and symposiums to address those in the medical field about breast cancer and HER2+, a more aggressive expression. Launching the group was running quite smoothly until my parents approached me with a favor. They wanted me to design their logo. Andddd it didn't go so well. They gave up and found a professional. Fast forward to my life after art school, and I'm looking back at my high school years wishing I could have helped teenage me come up with a great logo design. While creating a logo is not as easy as it looks, it really is perhaps one of my favorite design challenges. There is a lot to consider when you're making a logo, and I've decided that it might be helpful to make a simplified list for all of you Vingle designers so that you can go out into the branding world and create beautiful things! 1. Keep it simple. As fun as it is to be given the opportunity to really utilize your creative side, it really isn't the appropriate time to start busting out all of those fancy and elaborate tricks you might have learned doing other projects. Creating a visually 'busy' logo is just not effective marketing. 2. Keep in mind that you're creating a symbol to represent a company. It can be pretty direct symbolism, ie: the apple logo for Apple or the red cross for American Red Cross, or it can be more abstract, similar to the Nike swoosh. Another popular logo option is to reduce down to a strictly typographic design. Disney or Kellogg's is a good example of effective typographic logos. Get creative, but keep it simple. My favorite example of balance between creativity and minimalism is the FedEx logo. Have you ever noticed there's an arrow between the E and the X? 3. Do your research. Before thumbnailing your own logo ideas, think of all of the logos you've seen that really caught your attention. Even try drawing them out freehand. Look up interviews with the advertising designers behind some of the world's most famous logos. I would recommend "To Inform and Delight", a documentary about Milton Glaser, the artist who designed the I♥NY logo. 4. When you're finally ready, begin making a list of all the descriptive words you associate with the company and how you want your audience to feel when looking at your logo, like 'friendly' or 'sophisticated'. Then think about your nouns. When you think about your company, what images come to mind? If you were creating a logo for Tropicana Orange Juice, for example, maybe the first thing you think of is a tree or an orange or a glass. Try to think of as many nouns as possible, as these will definitely help you when you start putting pencil to paper. 4. USE YOUR SKETCHBOOK. I can't stress the importance of this. I feel like a lot of artists go straight to their laptops and begin working on Photoshop or Illustrator over working on actual thumbnails first. Technology can really stifle the creative process that is so important in the early stages of design. Draw at least 100 thumbnails in your sketchbook. It will really help you push your own boundaries and give you a number of ideas to choose from. 5. When considering which thumbnail you want to use, think about the different ways your logo will be translated for pamphlets, packages, and other promotional materials. Does your logo translate well to color AND black and white? How does it look on a dark background versus a light background? How does the logo look with text and without text? Is it as visually effective when you adjust the scale? Manipulate your logo over and over, and if it is still recognizable, you probably have yourself a really iconic logo! I hope this can help some of you designers and marketers, especially those of you who might be in the middle of branding or rebranding a company. The logo is always the first start! Happy designing!