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Horizontal vs vertical marketplace: which idea is better?
The article was initially published in Codica blog. Nowadays, the concept of the marketplace is commonly known. Various success stories of AliExpress, Amazon, Etsy and other marketplaces inspire startuppers to build their own e-commerce platform. This article will help you to find out what marketplace type suits you the best - vertical vs horizontal, and how they differ. Online marketplaces gain momentum Marketplaces are online platforms for selling and buying services or products. These platforms support interaction between shoppers and vendors. Using marketplaces, consumers can quickly find the necessary product or service and compare prices. In turn, vendors save on driving traffic to their trading platform. The online marketplace owner gets a profit from the web solution through different revenue strategies, including their combinations. But to define the revenue model that will bring you money, you should choose a marketplace type. Except for general B2B, B2C, and C2C classification, marketplaces are divided into two main types: horizontal and vertical. Let’s consider them to decide which one is better. Horizontal marketplace The horizontal marketplace is a model that allows consumers to buy everything they need in the same place. Pros of horizontal marketplaces The horizontal marketplace has such perks: - Large market share It is the most evident advantage of the horizontal model. These marketplaces can attract more merchants from multiple industries. - Wide customer base The horizontal marketplace is attractive to a wide audience with a big range of products under a single name. A huge number of customers leads to raising profit. - Smaller risk of demand shortage Products and services in a horizontal platform are manifold. Indeed, it affects user involvement. Thus, there is a smaller risk of the lack of demand in the marketplace. However, a horizontal model has its cons. When you offer a wide range of products on the platform, your marketplace can’t dominate in a certain industry. Example of the horizontal marketplace Amazon is a wonderful example of a horizontal platform. It offers nearly all, from books to web cloud services. This platform is very money-making. Here is a diagram that shows Amazon’s annual revenue from 2006 to 2021. Source: Statista.com Vertical marketplace The vertical marketplace focuses on offering the best services in one certain category. It is easier for the vertical model due to the target group limitation. Pros of vertical marketplaces This vertical marketplace model has the following pros: - Possibility to focus on one certain industry This business model means your marketplace competes for a specific market segment. Therefore, you can dominate in your domain. - More personalized approach Surely, it is easier to provide a limited number of customers with a personalized experience than a mixed and vast audience. - Quicker sales A decreased competition can lead to faster sales on the website. Still, despite all its pluses, the vertical model has its flaws: a platform created vertically has no impact on other domains. Example of the vertical marketplace For example, such a lucrative handicraft platform as Etsy is a vertical platform. Etsy is a two-sided e-commerce marketplace that aims to trade handmade or vintage items from individuals. Currently, this website has more than 5 million users and over 60 million goods. It is worth emphasizing that it is the vertical model that has brought Etsy such success. Which marketplace type is a winner? Let's consider the main differences between horizontal and vertical marketplace models. - Horizontal marketplaces have much more services or products in range than vertical ones. - Horizontal marketplaces help businesses enter to market to a large audience. Vertical marketplaces are focused on a specific user category that is found in the vertical website. - Vertical marketplaces offer narrowly specialized products and services. In turn, horizontal platforms offer plenty of services and goods. But the question is, which model is better? In short, both vertical and horizontal marketplaces are effective when implemented correctly. Conclusion There is no clear answer to whether a horizontal or vertical marketplace is better for your future web solution. The choice depends on your requirements and possibilities. If you have sufficient knowledge of a certain market segment and are sure of your idea's profitability, build your marketplace vertically. If you want to cover a larger audience and know how to beat the competition, choose the horizontal model.
How to Make Money Online CHATTING To Others_ $400 a Week
Hey guys, in today's video, I want to share with you how you can earn over $400 A week by simply chatting to others online. Do you speak English fluently? If so, that's great because it means that the service that I'm about to share with you can pay you $10.20 per hour or with a slight twist, you might also be able to get paid $12 per hour of your time. And that is simply to sit like this in front of a computer and to have conversations with others over the internet online. And this service is Cambly. With Cambly, you can become an online English tutor. And you don't even need to have any teaching degree or any teaching experience. As you can see, the Kembla website says you can tutor with Cambly and get paid to chat with people from around the world. It is very simple and easy. If you guys want to get started right now just click the link in the description below to go over to the Cambly website and get started. But in this video, I'm going to show you some tips and tricks to maximize your earnings as well as to help you successfully get accepted to tutor English with Cambly. First of all, just want to reiterate once again that with Cambly, you actually don't need a teaching certificate, you do not need a bachelor's degree, and you do not need any prior teaching experience to get accepted into Cambly. You really only have two requirements. And the first one is that you need to have a strong fast internet connection. And the second requirement is that you need to be a native or fluent English speaker. So if you're born, or if you reside in countries such as the UK, USA, Australia, New Zealand, Ireland, South Africa, et cetera, other countries that where English is the native language, then you're eligible to apply to be a tutor on Cambly. Also, if you live in another country, for example, if you live in India, in Bangladesh, or in Germany, or in Russia, but you have a completely fluent command of the English language, and you speak with perfect grammar, then you're also eligible to apply you don't actually need to reside in the English speaking countries, you can leave outside of those English speaking countries, you can still apply and if your English is good, you are eligible to be a tutor on Cambly. Just a little bit about how Cambly operates. Cambly is a global company, they're a leader in providing people who need help with studying English, anyone who wants to learn English can go to cambly.com. And they can get practice in speaking English to the tutors. And the people who need this help are located in all the different countries throughout the world. So for example, if you are in Russia, you can go on to cambly.com. And you can find an English tutor. So it's someone with whom you can practice English as you're learning English. Alright, so you can see English immersion from anywhere building English proficiency and confidence to real conversations with friendly tutors from the US, UK, Australia, and more. Okay, so Cambly caters to these people who want to learn English. And you can become one of these tutors who are talking to these people. So there are two sides to Cambly you know that there are people who are clients who want to learn English using Cambly services and the right tutors. So where you come in where you can make money is by becoming a tutor with Cambly. And that means that you will be helping those people who want to learn English, you will be helping them by chatting to them in English, you don't need to do anything complicated, there is no actual preparation that's required, you're not going to be teaching them, you're just going to be having a conversation with them like this online over the Cambly app and helping them get to practice so that they can build their speaking skills and build up their English conversation skills. With Cambly. Click Here To See More
Jasa Pengiriman Bandung Takengon,Aceh Tengah
Logistik Express Jasa Pengiriman Bandung Takengon,Aceh Tengah merupakan jasa pengiriman barang dan cargo dari Bandung ke seluruh Indonesia. Logistik Express didukung oleh team operasional lapangan yang handal, customer service profesional, serta armada darat, laut, maupun udara yang memadai. Sehingga menjadikan Logistik Express sebagai jasa kirim yang aman sampai ke alamat tujuan. Bagi customer tidak perlu khawatir akan proses booking pengiriman yang rumit, karena cukup dengan menghubungi customer service maka barang kiriman anda langsung bisa di proses oleh team kami. Logistik Express juga dilengkapi dengan tracking website, sehingga pengiriman transparan dan mudah dilacak keberadaannya oleh customer. Jasa Kirim Ke Takengon,Aceh Tengah  dari LogistikExpress.ID temukan harga terbaik untuk pengiriman Express di tempat kami yang telah berpengalaman dan pastinya barang anda aman sampai di tempat tujuan. Harga Tarif  hanya Rp9.000/Kg minimal pengiriman 100Kg Tarif Termurah Di Jasa Pengiriman Online Terbaru Dan Terupdate sampai 2021 di LogistikExpress.ID . LogistikExpress.ID adalah Jasa Pengiriman yang melayani pengiriman ke Seluruh wilayah Indonesia Layanan Customer Service & Order : +62816267079 Cek Tarif pengiriman dari Bandung lainnya : Ekspedisi Bandung sinabang Ekspedisi Bandung singaraja Ekspedisi Bandung singkawang Ekspedisi Bandung singkil Ekspedisi Bandung sinjai Ekspedisi Bandung sintang Ekspedisi Bandung sipirok Ekspedisi Bandung situbondo Ekspedisi Bandung slawi Ekspedisi Bandung sleman Ekspedisi Bandung soe Ekspedisi Bandung sofifi Ekspedisi Bandung solo Ekspedisi Bandung solok Ekspedisi Bandung soppeng Ekspedisi Bandung soreang Ekspedisi Bandung sorek Ekspedisi Bandung sorong Ekspedisi Bandung sorowako
Jasa Pengiriman Bandung Langsa (0816267079)
Logistik Express Jasa Pengiriman Bandung Langsa merupakan jasa pengiriman barang dan cargo dari Bandung ke seluruh Indonesia. Logistik Express didukung oleh team operasional lapangan yang handal, customer service profesional, serta armada darat, laut, maupun udara yang memadai. Sehingga menjadikan Logistik Express sebagai jasa kirim yang aman sampai ke alamat tujuan. Bagi customer tidak perlu khawatir akan proses booking pengiriman yang rumit, karena cukup dengan menghubungi customer service maka barang kiriman anda langsung bisa di proses oleh team kami. Logistik Express juga dilengkapi dengan tracking website, sehingga pengiriman transparan dan mudah dilacak keberadaannya oleh customer. Jasa Kirim Ke  Langsa dari LogistikExpress.ID temukan harga terbaik untuk pengiriman Express di tempat kami yang telah berpengalaman dan pastinya barang anda aman sampai di tempat tujuan. Harga Tarif  hanya Rp.9.500/Kg minimal pengiriman 100Kg Tarif Termurah Di Jasa Pengiriman Online Terbaru Dan Terupdate sampai 2021 di LogistikExpress.ID . LogistikExpress.ID adalah Jasa Pengiriman yang melayani pengiriman ke Seluruh wilayah Indonesia, terutama wilayah Kota dan Provinsi di Nanggroe Aceh Darussalam. Layanan Customer Service & Order : +62816267079 Cek juga website pengiriman dari Bandung lainnya : Ekspedisi Bandung langsa Ekspedisi Bandung larantuka Ekspedisi Bandung lasusua Ekspedisi Bandung legian Ekspedisi Bandung leihitu Ekspedisi Bandung lembang Ekspedisi Bandung lepar pongok Ekspedisi Bandung lewa Ekspedisi Bandung lewoleba Ekspedisi Bandung lhokseumawe Ekspedisi Bandung lhoksukon Ekspedisi Bandung lilialy Ekspedisi Bandung limapuluh Ekspedisi Bandung limboto Ekspedisi Bandung lolak Ekspedisi Bandung lombok barat
How To Create A Secure IoT Network To Guard Your Connected Devices
IoT has created a bridge between the physical world and the Virtual World. With all conviction, we can expect IoT as an indispensable part of our lives. But as the IoT implementations are growing, the security concerns are also growing at the same pace. And Today, being a leading IoT service provider, we are going to share how you can create a secure IoT network that will keep your connected devices as safe as possible. Steps To Create a Secure IoT Network Let me tell you very straight that securing the IoT network doesn’t require a completely new or complex set of ideas and principles. The core lies in the best practices while designing the IoT solution.  As there are many small to big things considerably, We can say IoT security is a multi-faceted effort that requires big moves as well as small adjustments to ensure networks, data, systems, and devices are protected.  What is Security By Design? Security by design is a practice that ensures security as a crucial consideration at all stages of product creation and deployment. Often in the IoT developments led by speed and other priority factors, the security considerations are included late in the design and prototyping phase. That results in security breaches. It’s important to remember that as devices and their firmware get obsolete and error-prone in time, they may become an attractive target of bad cyber actors. Hence, it’s crucial to manage the lifecycle of security devices and cloud spectrum to reduce the attack surface. The sad part is that most of the time, robust and long-term security strategies are overlooked during IoT implementations. Security is not a one-time activity, rather an evolving part of the IoT ecosystem that should support IoT deployments’ lifecycle in: Adding new devices and decommissioning others, Onboarding to new cloud platforms, Running secure software updates, Implementing regulated key renewals, Maintaining large fleets of devices. All these activities require comprehensive management of identities, keys, and tokens. To avoid time-consuming and expensive services in the field, IoT Security lifecycle management solutions must facilitate updates remotely while executing them across large scale device fleets. Now let’s see the Security concerns in two popular forms of IoT: Tips To Secure Consumer IoT Devices Smart speakers, domestic appliances, connected toys, and smart locks are all potentially vulnerable if not properly secured by design and during their expected lifespan.  For example, someone who owns a Google Nest Hub and other Xiaomi Mijia cameras around his home claimed that he received images from other people’s homes, randomly, when he streamed content from his camera to a Google Nest Hub. There are many such examples where the design loopholes have caused many consumers more harm than good. The good news is that ETSI recently announced ETSI TS 103 645, the first worldwide standard for consumer IoT security. This sets a benchmark for how to secure consumer products connected to the internet and aims to promote best practice. Additionally, here we are going to share tips that will help you in designing a secure IoT network for your consumers and smart homes. Know Your Network and The Connected Devices – When we put together several devices over the internet that potentially leaves your entire network vulnerable. It’s common to lose track with an increasing number of equipped devices. Hence it’s essential to know your network — the devices on it and the type of information they’re susceptible to disclosing.  Assess the IoT Devices on Your Network First, know which devices are connected to your network, audit your devices to understand their security posture. While selecting devices check for newer models with stronger security features, etc. Further, before making a purchase, read up to understand how much of a priority, security is, for that brand. Input Strong Passwords to Protect Your Devices and Accounts Use strong and unique passwords that will assist you in securing all your accounts and devices. Get rid off the common passwords like “admin” or “password123.” Make use of a password manager, if needed, to keep track of all your passwords. At the same time ensure that you and your employees don’t use the same passwords across multiple accounts and be sure to change them periodically. Choose a Separate Network for Your Smart Devices Separating networks is a smart way to protect your smart devices in the IoT network. With network segmentation, even if attackers discover a way into your smart devices, they can’t access your business data or sniff on that bank transfer you did from your personal laptop. Reconfigure Your Default Device Settings Usually when we receive our smart devices they are packed with default insecure settings. And things become worse if we do not modify their configurations. As weak default credentials, intrusive features, ports and permissions need to be assessed and reconfigured as per your requirements. Install Firewalls and Other IoT Security Solutions to Identify Vulnerabilities To safeguard your Smart homes and other consumer IoT networks block unauthorized traffic over the wire through firewalls. At the same time run intrusion detection systems/intrusion prevention systems (IDS/IPS) to monitor and analyze network traffic. This is where you can use an automated scanner to uncover security weaknesses within your network infrastructure. Use a scanner to identify open ports and review the network services that are running. Now let’s check out the key steps to protect your enterprise network against modern security threats. Steps To Protect Your Enterprise IoT Network We have seen many manufacturing industries adopting IoT and growing. However many aren’t serious enterprise security, that’s a mistake. Because we have seen that In 2018,  21% of companies reported a data breach or cyberattack due to insecure IoT devices. So do not let that happened with you and follow the steps below to protect your enterprise IoT network: Step 1:  Be alert of the risk As IoT is relatively new as compared to IT, hence some of the threats are newer and not as widely used, and make companies reluctant. But we forget that IoT security is like buying insurance. We think we won’t ever have to use it, but the odds are, we might. So it’s better to realize that with a lot of connected devices in use, we might have vulnerabilities that need to be minimized and fixed. Step 2: Design a Secure network architecture The Ponemon study found that less than 10% of organizations are confident they know about all of the printers, cameras, and building automation systems on their networks that are connected to the Internet. Hence, it’s essential to carefully design your network architecture. And protect your devices from the network, and further protect your network from the devices. Step 3: Observe Your Suppliers and Vendors Attackers are smart today, they may target you through the suppliers and vendors. So do not underestimate the vulnerability that comes along with companies you connect with.  It’s a better practice to include the security practices as part of your vendor risk management process. Step 4: Practice For the Data Breach You must prepare for an IoT data breach the same way you prepare for disasters like fire, earthquake, or other. Make a plan, have a regular drill, and keep the plan updated. It’s good to have regular exercises to test your data-breach preparedness.  How will you tackle the situation If you get breached? you should have a well-documented plan for the same. Step 5:  Control what you can, and learn to live with calculated risk It is important to realize that while you should do everything that you can do, you can’t expect to prevent everything. So learn to live with a calculated risk. For something that’s as crucial as a backdoor into your entire network, which is really what a smart-building management company represents, you really need to keep a close eye on their security practices. Step 6: Start now, and get ready for whatever comes next IoT being an emerging technology can not and should not be removed from our enterprises.Although there is risk that comes with it but like all excellent growth you need to take that risk and better prepare yourself to reduce the chances of mishappening like data breaches and others. You know new devices are coming with each passing days, hackers are becoming more creative, and the risks are getting more profound and devastating. So, Be aware and take proactive steps to secure your IoT network. And if you are looking for any other assistance in IoT services, do not forget to check our IoT services page.
14 Integrations That Every Online Marketplace Needs
The article was initially published in Codica blog. How make the customers stay with your web store? Statistics show that users leave the site if its download speed exceeds 3 seconds. So, the work of online marketplaces should be convenient and fast. With the help of integrations, you automate operations and meet your users' demands. In this article, we will consider the main integrations for marketplaces that make your customers happy. Overview of the marketplace integrations A marketplace integration: what is it? A marketplace integration is software that assists in adding additional functionality to the marketplace website. How do integrations work? Integrations are built on the application programming interface (API). It enables you to transfer data between two platforms or apps. So, the data from various marketplace websites are added to one platform. The basic steps that integration enables are the following: - Connection; - Data transmission; - Data synchronization. What are the core features that marketplace integrations comprise? Usually, the key features that marketplace integrations offer are the following: - Keeping inventory; - Order tracking and shipment; - Product management; - Analytics; - Payments; - Notifications. Benefits of marketplace integrations The key benefits of adding integrations to your marketplace are as follows: - Managing many supply chains; - Handling inventory with expeditious procurements; - Shipping adapted to the needs of a marketplace; - Checking vendors’ and purchasers’ behavior when they use a marketplace; - Easy and fast processing of payment transactions; Let’s find out what integrations are effective and widely used. Stock management Skuvault Skuvault provides a reporting and analytical system in real-time. It enables vendors to track inventory needs. So, sellers can foresee the needed inventory according to the sales history. This tool allows for reviewing item history, inventory levels, and locations. Moreover, Skuvault comprises many marketplace integration services, such as shipping solutions and accounting. Zoho Inventory This cloud-based solution for stock management enables tracking each good in the sales cycle. Users may apply a Zoho batch tracking system or a serial number. The Zoho Inventory tool has an easy-to-use system for doing warehouse reports. By the way, you may integrate Zoho with Etsy, Amazon, Shopify, and eBay accounts. In such a way, you will expand your sales. Fulfil.IO Fulfil.IO is the only tool created specifically for digital commerce and wholesale. It enables real-time tracking of inventory flow and operations. Furthermore, Fulfil.IO comprises weight conversion and relieves from carrying out additional calculations. You can integrate Fulfil.IO with the following services: Payment gateways. Shipping carriers. Consumer-to-consumer (C2C) and business-to-consumer (B2C) marketplaces. Orders management QuickBooks Commerce QuickBooks Commerce helps automatically control many warehouses, sales paths, and commerce operations. It serves firms that handle complex supply chains and sell physical goods. This solution enables merchants to generate invoices, send sales quotes, and mark orders according to their fulfillment. SAP Commerce Cloud SAP is a B2C and B2B web commerce platform that offers services to big enterprises for complex operations. This tool helps enterprises to manage their inventory. SAP Commerce Cloud handles orders from any location and simplifies refunds and returns. The image below demonstrates how SAP enables managing orders. Source: help.sap.com Bigcommerce Orders This solution helps optimize orders. Using it, sellers can track the order statuses. Also, the solution assists sellers in making invoices, shipments, and compensations. The tool sorts orders by different parameters. For example, it divides items by date range, coupon code, payment type, and shipping method. Delivery Shippo This tool carriers to platforms and marketplace websites, including e-commerce. Shippo enables vendors to do the following: - Create and handle sellers’ accounts; - Provide instant connection with broadly used carrier platforms; - Customize shipping operations; - Streamline refund and invoicing processes. Tracktry The platform has integrations with about 700 couriers. It enables users to track a package. To do this, they pick a carrier and enter the tracking number. The enhanced UX design helps to discover their order status within moments. Source: tracktry.com Processing of payments Stripe Stripe is one of the most used payment gateways in the world. It enables users to access the following types of payments: - Via electronic wallets; - Via credit cards; - Via bank directs. Braintree The system covers many types of services and payments needed for marketplace operations. This integration uses address and card verification tools. So, buyers don’t need to send payment details to each vendor. Notably, Uber and Airbnb integrated this gateway. PayPal This tool is a popular payment system. It offers integrations for various platforms and marketplace websites. This API enables using card payments, local payment methods, and PayPal transactions. The system provides for paying through bank accounts and split or multi-seller payments. Thanks to its versatility, PayPal is suitable for different types of marketplaces. Data analytics Google Analytics This marketplace tool demonstrates the weak and strong aspects of your store. It identifies site and content issues and compiles relevant reports. Due to these reports, you can discover sources of traffic and actions that happen when customers stay on your platform. This integration enables you to do the following: - Forecast potential revenue from a particular group of customers; - Calculate churn probability; - Integrate with Google Ads to deliver ads relevant to your customers’ needs. Kissmetrics Usually, data analytics solutions demonstrate how often a web page has been accessed or events performed. However, Kissmetrics links the customer’s activity before signing up for your online store. This enables you to discover the need that led users to your website and what they did to become your shoppers. In brief, this integration provides an easy system for making reports that comprise diverse data on your consumers. Mixpanel It is a great data analytics tool for custom marketplace development. It helps analyze the prerequisites of churn and identify the customers’ behavior. Mixpanel allows to perform the following analysis: - Audience segmentation; - A/B testing; - Real-time user behavior tracking. Integrations assist your business in achieving success Integrations are great tools that enhance the work of your marketplace. Using API integrations, you can improve the market reach for your selling portal and control your inventory. If you want to discover more about integrations that fit your business goals, contact us.
Rarible Clone Script - Create Your Own NFT Marketplace like Rarible
Many fintech entrepreneurs are getting attracted to the NFT Marketplace platforms because of the popularity of Non-Fungible Token (NFT) which also becoming a money-making opportunity for many investors, startups, and business people. Building an NFT marketplace like Rarible is a billion-dollar revenue-making project. So, the people who are interested in this business can start their own NFT marketplace and earn a huge margin as a profit. As many startups and entrepreneurs are getting into the NFT sphere, the NFT marketplace clones like Rarible are grabbing more attention. Let’s dive into this topic. Rarible Clone Script: Rarible Clone Script is a ready-made NFT marketplace clone script that helps to launch your own NFT marketplace like Rarible with similar features and functionalities that let creators create, buy, and sell their digital collectibles with blockchain technology that provides ownership in their digital works. This script is completely customizable, which means you can add or remove features based on your requirements. You can build your own Rarible clone software on various blockchain networks such as Ethereum, Binance Smart Chain, Polygon, Flow, Tezos, Solana, TRON, and more. Features of Rarible Clone script: - Blockchain-powered - Multi-Wallet support - Search mechanism - Diverse collectibles - Copyrights breach - Data storage - Simple and intuitive UI - Community governance - Voting mechanism - 100% decentralized - Advanced filters 6 Unique Features of Rarible Clone Script: Here, are the six major features that you can include in your Rarible clone script are, - FREE NFT creation - Connect with NFT artists - Make your Ethereum NFTs carbon-negative - Follow favorite collectors, artists, and friends - External royalties collection - Floor bids NFT marketplace development solutions for Various Industries: - Art - Music - Videos - Metaverse - Sports - Real-Estate - Supply chain - Comics - Media - Entertainment Where to get the best Rarible Clone Script: Nodalsoft Technologies, a leading NFT marketplace development company offers the best Rarible clone script that helps you to launch your own NFT marketplaces like Rarible for global finch entrepreneurs, startups, and enterprises. Not only rarible clone scripts, but they can also offer various NFT marketplace clone scripts such as, - OpenSea Clone Script - Axie Infinity Clone Scrip - Crypto Punks Clone Script - Binance NFT Marketplace Clone Script - Wazirx NFT Marketplace Clone Script - eBay NFT Marketplace Clone Script - Solanart Clone Script - Solsea Clone Script - NFTrade Clone Script - NBA Top Shot Clone Script - Enjin NFT Marketplace Clone Script - Polygon NFT Marketplace Clone Script