In the above video, you can see Jeewan Garg – Google Adwords Expert and the founder of Jeewangarg.com, speaking on the topic ‘Determining Your Initial Google Ads Budget’! He has presented this video after receiving several queries on what is the cost of Google Ads? What would be the cost of Google Ads? My budget is 15-20 thousand, will it be sufficient or not? Whether we should spend more like Lakhs to get more customers, etc., many other questions!
Jeewan Garg gives a befitting example that would resolve several queries related to your PPC or Google Ads budget.
Suppose a customer’s budget is INR 20000 and has his services extended to India’s entire state and cities. Whether he should target all the cities and states in India with a budget of 20000 thousand rupees?
The answer to this question is no. Do not target all the states and cities in India on the first go.
To simplify this, the wholesome budget of INR 20000 (Jeewan Garg) would suggest targeting only a city or a state at a time. First, target only Delhi, Mumbai, or Bangalore, only a city.
Let us assume the client has targeted only Delhi first. Then after someday or, let us say, a month, the client should check his ‘impression share’ on ‘Google Ads Interface’. Now everyone might have a question about what Impression Share is’ Jeewan Garg has added that we will talk about this in his new video.