Using Propaganda Techniques for marketing and advertising is not a new tool. It is being used for the last few centuries to first attain the attention of customers and then sell them products. It works not only for product sales but also for public relations (PR).
Propaganda Techniques are not quick sale methods rather they are long-term sales tactics. It is because first big brands create a perception in the public and make it a habit for the public.
Few tactics of this technique are lies, miscommunication, misinformation, and negative communication. For now, take it as an overview because later in this article, we are going to understand this concept in detail.
Propaganda techniques are not only used by advertisers or big brands, they are also used by politicians, influencers, or even by your friends to get some advantages. Mostly propaganda techniques play with your emotions.
For example, you like an actor/actress and mostly you relate yourself to him/her. So, when your favorite actor is seen promoting any product in a TV Commercial, you can easily relate and think that this product is made for you and you show a quick interest to buy it.
This is one example of how propaganda techniques work in marketing. But you will never see any advertiser calling this technique propaganda. Rather they call it a marketing process.