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How to Improve Your Google Ads Quality Score Quickly

Google Ads Quality Score is Google’s way of rating the quality and relevance of your keywords and PPC ads. It is used to identify your cost per click (CPC) multiplied by your maximum bid to determine your rank in the ad auction process. Your Quality Scores have a huge influence over the cost and effectiveness of your paid search campaigns. It is also closely tied to your PPC success, which is why it is important to have a solid understanding of it. Google Ads Quality Score Criteria 1. Expected Clickthrough Rate: The number of chances that your ad campaign will be seen and clicked by a consumer. 2. Landing Page Experience: How convenient and organised your layout and sitemap are, as well as the overall relevance of the site to the consumer. 3. Ad Relevance: How your advertisement matches a user’s search query and intention.
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juanforce

Why is UX design essential for your eCommerce website?

“People Ignore Design That Ignores People” The recent pandemic has forced businesses to embrace technology and bring their business online. Simultaneously it has changed the way customers purchase the products they need. Thankfully, setting up an eCommerce website has never been easier. But that’s only the first step of bringing your business online. Almost 70% of online shoppers abandon the checkout process without making a purchase! How do you prevent this from becoming a reality for your eCommerce website? Hire a Web Design Agency with UX experts! UX Design is the process of creating products that keep the user’s experience in mind. This is to provide a more meaningful and enjoyable experience for them. It requires a deep understanding of the users’ needs, what they value, their abilities, and their limitations.
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juanforce

Web Design Tips for Small Business Websites

COVID-19 has changed the traditional methods of working globally. Small and big businesses are managing their work from home and many consumers are also spending more time online. This drives us towards becoming a part of the digital transformation of our society. A study conducted by MIT showed that digitally mature enterprises are 2% more profitable as compared to those who are not. With more Small Medium Enterprises (SMEs) coming onboard digital platforms, a website for businesses becomes a definite must-have. If you’re a business owner and you’re thinking of creating a small business website, here are some useful web design tips. 1) Invest in copywriting 2) Start blogging on your website 3) Work on a marketable landing page for Google ads
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juanforce

Productivity Solutions Grant (PSG)

In our efforts to support SMEs growth, we’ve rolled out a premium Magento Ecommerce solution that has been pre-approved under the SMEs Go Digital Initiative. Because it’s been pre-approved, you’ll be able to dive right in to growing your business without further delay. Get started in funding your Ecommerce endeavour with the Productivity Solutions Grant (PSG) or psg eCommerce!
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juanforce

Tips to Write Engaging Blog Articles

Blogging is mandatory for any online business looking to attract more traffic and increase their brand awareness. A cost-effective marketing strategy to develop a stronger online presence, having a well maintained and consistently updated blog opens up another communication channel between business owners and their target market. By publishing useful and engaging blog articles, you remain current and fresh in the minds of current and potential consumers. That said, many businesses still struggle with creating blog articles that effectively engage their audience in a productive way. Here are a few insights that will help you write engaging blog articles for your audience. 1. KNOW YOUR MARKET 2. HOOK THEM WITH EFFECTIVE HEADLINES 3. RESEARCH POPULAR BLOG ARTICLE TOPICS 4. USE ATTRACTIVE AND RELEVANT VISUALS FOR MORE ENGAGING BLOG ARTICLES
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