1. Applying Moisturizer to Dry Skin
You apply moisturizer to hydrate skin, right? So it would make sense that you should apply it to dry skin. This is a mistake. Dry skin typically has a buildup of dead skin cells on the surface. This creates a layer on top of skin that is unlikely to allow any moisturizer through.
To do: If you really want your moisturizer to penetrate dry skin, exfoliate first. Try a gentle scrub with raw honey and yogurt. Once you’ve finished exfoliating, then apply your moisturizer. Better yet, exfoliate, shower, and then apply moisturizer immediately, before the dampness on skin evaporates, to help lock in that water content.
2. Rubbing Too Vigorously
If you’re rubbing in your moisturizer—particularly if you’re in a hurry to have it vanish—you’re robbing yourself of many of its benefits.
First, you’re creating friction between your hands and your skin, which can cause some of the water content in the moisturizer to evaporate before it even gets a chance to work. Tugging and pulling on the skin—whether with your hands or a towel—can also damage skin, leading to premature aging and wrinkles.