At the highest level, “Marketing Automation” is an umbrella term for any solution, platform, or device that “allows companies to automate, streamline, and measure marketing tasks and workflows, so they can improve operational performance and grow revenue faster.” This includes anything from email automation to demand generation to revenue attribution. It is a relatively modern market but, as seen above, it’s destined to become a staple of every marketing team’s plan before we know it. If your team hasn’t yet utilised a marketing automation platform, here are five reasons why it’s an investment worth performing today.
1. Time Savings
Everyone who grew up wanting to be a marketer did so because it was the sweet-spot within business and art. By leveraging devices that facilitate the “busy work” from our days, employees remain engaged and focused on what they do best—build innovative content and strategies that propel companies beyond what they once thought possible.
Possibly the summit of technological improvement lies at the heart of marketing automation resolutions: what once took days, now takes hours, and what once took hours, now takes minutes. The technological explosion of the last two decades happened in less time needed for menial, redundant tasks, leaving more chance for marketers to do what they signed their offer letters for creative, strategic problem-solving. Few have served more than today’s marketer. Simply put, their lives have been recovered and dramatically gained through freed-up time.
2. More Effective Spend
If marketing automation saves time and “time is money,” simple logic suggests that your marketing budget will be less tied up in labour costs and easy to be invested in the finding decisions that will take your business to the next level. Automation of marketing tasks liberates your mind and valuable budget to better work (or lead) your organisation and put your money where it’s most needed, whether that be a larger ad spend to distribute your message, premiums on elite talent, or hundreds of other possible options. The bottom line: marketing automation solutions all but guarantee a positive ROI when efficiently performed..