1. Color is Very Important
One of the most important considerations for logo design is the color palette. This is not a superficial decision, color carries meanings and communicates ideas. Always consider what it is that the logo will be used for and whether or not the various use cases require different versions.
Red: energetic, sexy, bold
Orange: creative, friendly, youthful
Yellow: sunny, inventive, optimism
Green: growth, organic, instructional