3M's Brand Machine is the Most Beautiful Thing I've Ever Seen
Oh my gosh, Science! Or, maybe not exactly science. I have little to no grasp of what science (see: actually none, like, I'm not even sure how to define science) is but I do know what a Rube Goldberg machine is (see: only sort of know) and those things are cool as hell.
Wikipedia defines a Rube Goldberg machine as:
a contraption, invention, device or apparatus that is deliberately over-engineered or overdone to perform a very simple task in a very complicated fashion, usually including a chain reaction.
While I -- Paul, expert scienceman (no, not true) -- define it as:
Probably the coolest thing I have ever seen. Ever since I was a kid, I felt like I could get lost in the confusing nature of the way Rube Goldberg machine worked and why people made one. It added a weird artistry to science that put me in a trance every time I saw one go off. In conclusion, Rube Goldberg machines are beautiful.
So when I came across this 3M Brand Machine Science video, I nearly lost my whole morning watching it over and over and over again.
Apparently, the sciencemen at 3M used over 20,000 post its, 75 rolls of duct tape or something, and a bunch of science-y stuff (I am truly sorry, if doesn't have to do with words or movies or any kind of storytelling I am kind of a dolt) in order to create this brand machine.
The description on the YouTube video says:
Here, invisible forces — physics, thermodynamics, chemistry, energy — combine to make something visible, something truly inspiring. A 3M Brand Machine.
I don't know anything about physics, thermodynamics, chemistry, or energy (I know a little bit about energy, like soul energy, like following your energy). But I think it's really cool that the people over at 3M took this much time out of their day to, essentially, create a very convoluted commercial. And, you know, I could probably wax philosophical and pontificate about how this is a waste of time but I don't want to.
I just want to watch this video over and over and over again because something about seeing a bunch of office supplies, plastic, and weird helmets bang into each other in order to make thousands and thousands post-its fall in a way that's so beautiful, so hypnotizing, that I, you, we can't look away.
So I won't look away, I'll continue to click that ouroboros-esque arrow, constantly watching, perpetually trying, trying, trying to find beauty in plastic and post-its.