2 years ago
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3M's Brand Machine is the Most Beautiful Thing I've Ever Seen
Oh my gosh, Science! Or, maybe not exactly science. I have little to no grasp of what science (see: actually none, like, I'm not even sure how to define science) is but I do know what a Rube Goldberg machine is (see: only sort of know) and those things are cool as hell.
Wikipedia defines a Rube Goldberg machine as:
a contraption, invention, device or apparatus that is deliberately over-engineered or overdone to perform a very simple task in a very complicated fashion, usually including a chain reaction.
While I -- Paul, expert scienceman (no, not true) -- define it as:
Probably the coolest thing I have ever seen. Ever since I was a kid, I felt like I could get lost in the confusing nature of the way Rube Goldberg machine worked and why people made one. It added a weird artistry to science that put me in a trance every time I saw one go off. In conclusion, Rube Goldberg machines are beautiful.
So when I came across this 3M Brand Machine Science video, I nearly lost my whole morning watching it over and over and over again.
www.youtube.com1DAA50E1-0355-420D-A1AD-2C244287F3DCCreated with sketchtool.
Apparently, the sciencemen at 3M used over 20,000 post its, 75 rolls of duct tape or something, and a bunch of science-y stuff (I am truly sorry, if doesn't have to do with words or movies or any kind of storytelling I am kind of a dolt) in order to create this brand machine.
The description on the YouTube video says:
Here, invisible forces — physics, thermodynamics, chemistry, energy — combine to make something visible, something truly inspiring. A 3M Brand Machine.
I don't know anything about physics, thermodynamics, chemistry, or energy (I know a little bit about energy, like soul energy, like following your energy). But I think it's really cool that the people over at 3M took this much time out of their day to, essentially, create a very convoluted commercial. And, you know, I could probably wax philosophical and pontificate about how this is a waste of time but I don't want to.
I just want to watch this video over and over and over again because something about seeing a bunch of office supplies, plastic, and weird helmets bang into each other in order to make thousands and thousands post-its fall in a way that's so beautiful, so hypnotizing, that I, you, we can't look away.
So I won't look away, I'll continue to click that ouroboros-esque arrow, constantly watching, perpetually trying, trying, trying to find beauty in plastic and post-its.
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i watched this video 3 times now. it is CRAZY!! it makes me think of dominos that are lined up and then fall over and what not...i just didn't realize there was a term for it!!! if you want check out this really insane domino set up its mind blowing. http://slay-for-tay.tumblr.com/post/126114091199/taylor-swift-through-the-eras-domino