Retail giant Target has been known to do popular collaborations with high-fashion designers at affordable prices, from Zac Posen to Phillip Lim, and this summer with a Lilly Pullitzer collection that sold out almost instantly. This fall, Adam Lippes, American designer who rose to fame over the past ten years, is collaborating with Target on an entirely-plaid collection (yes, entirely plaid) inspired by his home in the Berkshires. It may be early to call, but fashion insiders are calling it the best Target collab yet.
Lippes says of the thought behind his designs, "I wanted to create elegant, refined pieces that could still take a woman a lot of different places," he says. "But I like to do that in my own collection as well, so it's not really a departure. I really feel any of these pieces could sit in my own collection beautifully as well."
The collection features pieces for women and men, housewares and accessories, all following the plaid theme. While the collaboration benefits both Lippes and Target, Lippes is especially grateful that as a designer on the rise, Target is drawing attention to his craft and popularizing the Adam Lippes name.
Lippes had to stretch the "plaid" constraint as far as it could go, and I'd say he succeeded, making the coventions of the print reach to pinstripes, grids, tartans, as well as the most traditional and beloved plaids we'd all want to wear. As an American sportswear designer, Lippes noted that plaid is near and dear to his heart, so he was up to the challenge.
Some of the looks go full-on Americana, drawing a Ralph Lauren-esque aesthetic that are made unique with Lippes' subtle bohemian touches. From full ensembles to cozy coats and picnic blankets, the collection is everything we want to deck ourselves out with come crisper weather.