2 years ago5,000+ Views
Shaq: "Black people don't drink coffee"
So apparently, Shaquille O'Neal, one of the greatest basketball players in NBA history once told Starbucks CEO Howard Schultz,

"Black people don't drink coffee."

This was after Schultz offered Shaq a deal to get involved with the giant coffee chain. During their meeting, Howard said,
"Shaq, I want to give you the opportunity to go in with me and open up these Starbucks franchises in African-American communities."
However, Shaq did not share the same vision that Schultz had and told him,
"Black people don't drink coffee. I don't think it's gonna work."

He also added he cannot forget Schultz's face when he told him that.

Shaq said that this was the worst business decision that he has ever made.

Well, at least he and Schultz are still good friends!
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Hahahaha @mchlyang good point. I'm about 20 inches and $250 million short...
2 years ago·Reply
@allischaaff awww. Don't worry! You'll be a legend some day!
2 years ago·Reply
What are African American communities? Like black suburbs, or the hood? I usually see a lot of fast food sludge, not fancy coffee.. krispy Kreme or dunkin donuts is what I see..
2 years ago·Reply
@nikkinjg when I drink coffee, it's usually legit Cuban cafes. The term "African-American" can often be used loosely, but my guess is that Howard just meant any community with a high number of black people in it...
2 years ago·Reply
That is a dumb statement lol I drink Starbucks like nobody business lol. That is one of my guilty pleasure! Bring me my pumpkin spice.. And yes I am one of those customers that sometimes have a complicated drink lol btw my local Starbucks knows me by name and can basically pick out a drink for me and nail it!
2 years ago·Reply