Tom Ford for Gucci Mario Testino One of the most controversial fashion ad of all time. In an effort to revive Gucci, Tom Ford recreated the image of the brand with clothes that exudes a sexy and can't-help-but-slide-my-hand-under-your-blouse personality. This particular ad was a commentary on the way we brand everything in our lives to make sense of it. We brand our car, our clothes, our food and in this instance, the guy is branding his girlfriend's pubic hair. Where Is The Cool is an ongoing collection featuring the best in fashion and lifestyle inspiration.