So it's a normal Saturday, and you go out to get your mail. While standing at the mailbox, shifting through bills, junk mail, and everything in between, you see your neighbor -- let's say 'Janice' -- walking her dog before it stops and does its business on your other neighbor's lawn. Janice doesn't bother picking it up.
Usually, you'd just think Janice was a real jerk and move on with your day. But thanks to an upcoming app, marketed as a 'Yelp for people', you can take out your phone and leave an unsatisfactory review on Janice's rating page.
Starting next month, the Peeple app will be available for you to publicly review neighbors, co-workers, friends, and even family members - complete with a Yelp-style 5-star rating system.
If you're feeling crazy 'Mean Girl' vibes from this, don't worry. You're not alone.
So the first question you probably have is, well, WHY? Julia Cordray, one of Peeple's founders, pitches the app with this argument:
"People do so much research when they buy a car or make those kinds of decisions. Why not do the same kind of research on other aspects of your life?"
Okay, but I don't know how I feel about likening humans to cars. Using a ratings app to pick and choose who you interact with doesn't really make you a 'smart consumer' so much as it makes you 'that weirdo who uses Peeple to dictate their human relationships'.
But that's just me.
And yet, this app is seeing plenty of cash flow - the value of its company shares currently being set at over $7 million dollars.
So how does this app work?
First, the person who wants to leave a review must have Facebook and be over 21 years old - you know, so that completely baseless, alcohol-fueled bashfest you leave on your ex-boyfriend's Peeple page was created in arguably legal circumstance.
Secondly, you have to select which category this person falls under - Personal, Professional, or Romantic. If this person hasn't been reviewed yet, you can 'create a page' by using their cellphone number. (Just in case this wasn't sounding invasive enough.)
Positive ratings will go through automatically, but negative reviews will rest in a Peeple purgatory for 48 hours where the reviewee can dispute the claims made against them.
One redeeming quality, I guess, is that reviews will be blocked if they contain profanity, sexism, or private medical information, with the CEOs adding:
"As two empathetic, female entrepreneurs in the tech space, we want to spread love and positivity. We want to operate with thoughtfulness."
Condry is well aware of the mixed reviews Peeple is getting, but since she's clearly the type of person that mixes mixed reviews in with her breakfast kibble, she still intends on moving forward with the launch of the app this November.
"It doesn't matter how far apart we are in likes or dislikes. All that matters is what people say about us."
So now I have to ask:
Do you see any positive use for the Peeple app? Is it more Mean Girls, or does it have the potential to be a realistic scale for measure?