In the past decade rappers have done a great job expanding their movements outside the music world.
Jay-Z was one of the first to venture out into different realms and show everyone that anything is possible with the right team around you.
Taking a play out of the book of "International Hov," Jeezy announces a new business venture away from music with his upcoming champagne.
The new project will be called “Project Gold Bottles,” which inspired Jeezy’s recently released song “Gold Bottles,” off his forthcoming album Church in the Streets.
“I have long loved high-end tequila and champagne and this love has inspired me to create a rich, full bodied champagne that represents my passion. I am fortunate to have a partner like Ken Austin, (the founder Tequila Avion,) whose entrepreneurial track record includes my favorite ultra-premium tequila,” said Jeezy. “Ken has a deep understanding of the drinks space and several luxury categories that I know will be invaluable to growing this business. I look forward to bringing a luxury champagne to my fellow artists and fans in the near future."
The new champagne brand is expected to be released in 2016. With The King of the south behind this, I know this will be a huge success.