An angry fan can cause serious harm to a brand.
Childish Gambino had a rough outing in Australia that led to the performer being booed off the stage by a pissed off crowd.
Talk about a rough day at the office.
According to The Guardian, Gambino was about an hour into his DJ set at Newcastle’s Cambridge Hotel when fans started getting unruly and turned on the performer.
Fans lost patience with the set as they felt like it was promoted as a full performance and not just a DJ set.
The venue responded with the following statement:
To everyone who came to see Childish Gambino show last night we are as disappointed as all of you.
We had the opportunity to present Childish Gambino to Newcastle in an intimate gig and we jumped at the chance as we aim to bring the best possible acts to Newcastle for music lovers. As seen last night, unfortunately we have no control over the acts performance once on stage.
For those that aren’t aware, Canberra and ourselves were 2 additional Childish Gambino shows that were promoted in the exact same way as part of his current tour and we were extremely excited to be presented with this opportunity. Subsequently he didn’t deliver on what was billed and expected by everyone, including us.
The Cambridge strives to deliver Newcastle the highest quality live music possible and we will continue to do so.
Like you, we were equally excited to present the act and its only matched by the disappointment in the performance by the act.
Childish has a history of delivering a rich and energetic set each performance. Hopefully this is a mis-communication between both parties.