2 years ago
jordanhamilton
in English · 11,556 Views
likes 9clips 3comments 4
American Apparel And Their Extremely Risque Ads

It's no secret that American Apparel has some risqué ads.

As I was scrolling through the website and Google images yesterday looking to find some fall inspiration, that happened to be the last thing I found. As we all know by now, the fashion forward company has gone bankrupt, but sometimes I wonder if the company is even really promoting clothing. I mean don't get me wrong, the franchise is huge and has some amazing pieces [see card here], but their ads sometimes leave me blank faced. Usually when you get on a clothing website you see mannequins or models fully clothing, but when it comes to AA you would think you're on a lingerie site or a website where you have to click yes to being over the age of 18. What really gets me is that the male models are usually always fully clothed, but it's the women who pose in the most awkward of positions. I've questioned on many occasions whether or not AA happened to be a misognyistic company in the way that they profile and objectify their female models. I know I'm not the only one who has had to take a double take while scrolling down the site because you couldn't figure out if you were on a clothing site or well, you know. If you've been in my shoes before than you know exactly what I'm talking about. If you haven't, keep scrolling to see some of the most over sexualized American Apparel ads to ever make the site.
I'll admit their usage of puns is rather impressive.

But, are they really promoting clothing with these ads?

jordanhamilton clipped in 1 collections
4 comments
sure doesn't seem like it
2 years ago·Reply
20
I knew I wasn't the only one who thought so @jokes
2 years ago·Reply
haha!clothes!hahaaa!
2 years ago·Reply
10
barely!! lol @TerrecaRiley
2 years ago·Reply