I never really planned on watching Batman V. Superman: Dawn of Justice (I've never gotten into DC Comics, actually) but the way Warner Bros. is running their viral marketing campaign, I think I might actually go see the movie.
There's something strangely alluring about the way they're revealing Jesse Eisenberg's version of Lex Luthor as the weeks go by. Recently, they had Fortune host a "profile piece" on Alexander Luthor Jr. and it paints him as this young, weird, vegan, hipster. Which in my opinion is great.
It seems they're really trying to make this version of Lex the most hated villain in film history, simply because they hip-hipstered him out. As much as I want to hate this, I love it and adds a strange kind of depth to the character.
And with NYCC underway, Warner Bros. released a short video promoting LexCorp's new OS, which is providing free wi-fi for the convention goers. Okay, yeah, they probably aren't because LexCorp isn't a real company and Lex Luthor doesn't exist.
But it's little extra details like this that endear people like me (who have no interest in the movie) to the movie. I, honestly, wasn't even paying attention to any of the news about this movie but now I think I'm going to.
I should probably admit it, (that the viral marketing campaign worked on me) but I probably won't.