The editors behind Playboy Magazine are making a bold step toward revamping its image - one that will require fans to truly only 'read it for the articles'.
Playboy has decided to no longer feature the nude pictorials of models and female celebrities it has been famous for since its first publication in 1953 - instead focusing on more diverse articles and toned down 'provocative' photoshoots.
That's right, Billy Madisons of the world. Your Nudie Magazine Day has been forever changed.
Editor Cory Jones (pictured above) has decided that the Internet porn industry has made the Playboy centerfold a bit redundant and that changing the way the magazine's direction will help them reach a newer demographic - the 'Vice Magazine' young urban male.
"The difference between us and Vice is that we're going after the guy with a job."
This move might be risky, but certainly one the magazine should make. At the height of Playboy's popularity, the magazine was read by 5.6 million, but currently only circulated to roughly 800,000. The Playboy website, for similar reasons, stopped publishing nudity in August 2014 and has since enjoyed an increase of four million unique visitor per month.
So what will happen to the centerfolds that have developed Playboy's trademark culture? Well, nothing's been said thus far, but Cory has made a heavy implication that they, too, have seen their demise:
"Don't get me wrong, 12-year-old me is very disappointed in current me, but it's the right thing to do. You're now one click away from every sex act imaginable for free. And so it's just passé at this juncture."
So now I want to know:
How do YOU feel about the new Playboy? Do you think the magazine will be able to change its image, or do you think it'll be a huge marketing flop in the making?