So I missed the memo, but apparently October 13th was "No Bra Day” a day dedicated to raising awareness and funding about Breast Cancer.
Women post selfies with the hashtag #NoBraDay to spread the awareness. Women around the world, including celebrities like Selena Gomez. Sounds like a cool idea right? Well, the day did not go over too well.
Instead of bringing about awareness, it caused the sexualization of breast cancer.
Women on Twitter took to the social media outlet to explain why it was wrong.
Let’s also remember this is a painful reminder for women who have had their breasts removed because of cancer.
Let’s remember. Breast Cancer is a big deal. A serious problem. And if we make light of that, using it only to create a campaign that makes women feel “sexy” then we are missing he point.