This week has been dedicated to 30th anniversary of the classic movie "Back To The Future," and rightfully so as the film was a game changer in American culture.
Thirty years ago, Micheal J. Fox’s character wore perhaps one of Hatfield’s most famous designs, the self-lacing shoes in the film. In honor of the film and Fox, Tinker announced that the kicks will be released again by Nike to raise money for the Michael J. Fox Foundation for Parkinson’s Research.
Earlier this week, from famed Nike designer Tinker Hatfield sent Fox a touching handwritten note. Catch the visual of the letter above and the full letter below.
Almost thirty years ago we embarked on a journey to create a glimpse into “The Future”.
Although the project started as science fiction, we’re now proud to turn that fiction into fact.
As the first, most celebrated wearer of the Nike Air Mag we wanted you to be the first to receive a living pair. “I meant Nike Mag” (I must have ‘Air’ on the brain)!
What is so special about the Nike Air Mag is it’s impact continues to resonate. We may never know it’s final legacy, but we continue to work on projects that carry and progress some of its principles.
As you well know innovation never stops at Nike so we’re about what lies ahead for this idea. We know if you put your mind to it, you can accomplish anything.
In addition to your personal pair, we’re creating more pairs for support in aid of the Michael J Fox Foundation in 2016.
We hope that the combined effort will raise even more than the $9.4 Million collected in 2011 and contribute in some way to eliminating Parkinson’s Disease in our lifetime!
It's great to have friends who support you throughout the numerous journeys you take in life. Salute to Nike for taking time out to support Fox and the Parkinson's Disease Foundation through this great product they have created!