Who knew that tapping on your phone, crushing little, hard candies on a virtual screen would yield such astronomical profit. I can't.
The idealist in me is angry because a lot of my friends pissed away good money on those fake, digital candies that will never do a damn thing in real life. The idealist is also screaming internally about the triviality of the game, and how much of a waste of time it is.
The capitalist in me is screaming, "WHY DIDN'T I THINK OF IT FIRST." But I will push those thoughts down in order to bring you a spirited post about how ridiculous this is.
Gaming giant Activision just purchased King, the developer behind all of those bullshit Saga games, Candy Crush being the most famous.
Addicting and useless, Candy Crush has consumed the hearts and minds of players all over the world. The whole "micro-pay" model and "freemium" gaming concepts were largely developed by Candy Crush and copied by, well, everyone else.
Activision is responsible for Call of Duty and other mammoth games, so I guess the big question is why the hell would they buy Candy Crush? It seems a little bit supurfluous when you look at all their other revenue streams right?
That stupid game where you tap on your phone and crush little microcosmic candies is the most lucrative game in the world.
In 2014, they grossed almost 1.4 Billion dollars in revenue. That's cold, hard profit. Profit from people just hanging around, doing nothing with their time. I played it. My friends played it. Some of my friends parents have played it. This thing is a machine, hell bent on taking everyone's money.
Seriously, it's an addiction, probably stronger than drugs.
Basically, by acquiring King, Activision has built up a monopoly of the biggest games in the world on nearly every platform. Mobile gaming was the final frontier for them in a way. They already own those responsible for Call Of Duty, World of Warcraft, Diablo and Guitar Hero. Now they own those responsible for soul sucking mobile gaming.
The overlords of Candy Crush now belong to the biggest interactive media company in the world.
The CEO of Activision, Bobby Kotick commented in the press release that went out regarding the deal:
"The combined revenues and profits solidify our position as the largest, most profitable standalone company in interactive entertainment. With a combined global network of more than half a billion monthly active users, our potential to reach audiences around the world on the device of their choosing enables us to deliver great games to even bigger audiences than ever before."