Eminem is considered as one of the top lyricists in hip-hop history.
For many, it's hard to keep up with Em and his rapid fire flow. It's very easy to get lost in a track and overlook a bar or two. The new rap lyric site Genius has become a hub for Em fans to break down his work.
I guess Eminem has caught wind of the power of the site as well, as , Billboard exclusively reports that Em has become the latest investor in Genius. In addition to the monetary investment, Em will also annotate lyrics himself on the site.
“Coming up we would always obsess over the lyrics from our favorite MCs. Picking everything apart, trying to get into their heads,” Eminem said in a statement. “I still do that today and Genius helps to make it a worldwide conversation. Pretty amazing to me."
Paul Rosenberg, Eminem’s manager and Shady Records co-founder, added: “Genius provides an avenue for fans to dig deeper into their favorite songs, but more importantly, it gives artists a way to communicate their artistic intent directly to those fans. For an artist like Eminem, the intricacies and nuances in his lyrics are very layered and his art is a perfect fit for this type of tool. We’re excited about what this partnership brings for both sides.
This is a great look for Genius as they added one of the strongest musicians of all time to their team. I can't wait to see Em breakdown a verse in the near future.