3 years ago1,000+ Views
The improper use of the Native American culture in sports has become a eyesore on athletics across the United States.
Adidas knows this and has decided to take action. The athletic shoe and apparel maker said Thursday it will provide free design resources to schools looking to shelve Native American mascots, nicknames, imagery or symbolism.
Adidas announced the initiative in conjunction with the White House Tribal Nations Conference in Washington, which includes leaders from the 567 federally recognized tribes.
For those who think money is an issue, have no fear, as the German company also pledged to provide financial support to ensure the cost of changing is not prohibitive.
Eric Liedtke, Adidas head of global brands, who was at the Washington conference, said sports must be inclusive.
"Today's announcement is a great way for us to offer up our resources to schools that want to do what's right -- to administrators, teachers, students and athletes who want to make a difference in their lives and in their world," Liedtke said in a statement. "Our intention is to help break down any barriers to change -- change that can lead to a more respectful and inclusive environment for all American athletes."

This is the best news I have heard in sports in 2015. Great work Adidas!

@nicolejb no comment
@nicolejb appropriating? im not sure what that means but i dont see anything wrong with it. i honestly dont feel it is meant to be offensive. the only thing i gather is they dont want to share their culture with us. doesnt this fall under freedom of expression or something like that? like maybe they have an indian for a mascott because they like indians. but if they dont like us and dont want to share their culture, then maybe we shouldnt like them either. but if thats not the case then i just cant understand what it is.
Essentially it's appropriating their culture @MelissaMae
Personally, I'm a Nike person but Go Adidas!
but it is a violation of freedom of speech to persecute someone for using their freedom. @nicolejb
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