Adidas offers to help eliminate Native American mascots
The improper use of the Native American culture in sports has become a eyesore on athletics across the United States.
Adidas knows this and has decided to take action. The athletic shoe and apparel maker said Thursday it will provide free design resources to schools looking to shelve Native American mascots, nicknames, imagery or symbolism.
Adidas announced the initiative in conjunction with the White House Tribal Nations Conference in Washington, which includes leaders from the 567 federally recognized tribes.
For those who think money is an issue, have no fear, as the German company also pledged to provide financial support to ensure the cost of changing is not prohibitive.
Eric Liedtke, Adidas head of global brands, who was at the Washington conference, said sports must be inclusive.
"Today's announcement is a great way for us to offer up our resources to schools that want to do what's right -- to administrators, teachers, students and athletes who want to make a difference in their lives and in their world," Liedtke said in a statement. "Our intention is to help break down any barriers to change -- change that can lead to a more respectful and inclusive environment for all American athletes."
This is the best news I have heard in sports in 2015. Great work Adidas!