2 years ago1,000+ Views
The improper use of the Native American culture in sports has become a eyesore on athletics across the United States.
Adidas knows this and has decided to take action. The athletic shoe and apparel maker said Thursday it will provide free design resources to schools looking to shelve Native American mascots, nicknames, imagery or symbolism.
Adidas announced the initiative in conjunction with the White House Tribal Nations Conference in Washington, which includes leaders from the 567 federally recognized tribes.
For those who think money is an issue, have no fear, as the German company also pledged to provide financial support to ensure the cost of changing is not prohibitive.
Eric Liedtke, Adidas head of global brands, who was at the Washington conference, said sports must be inclusive.
"Today's announcement is a great way for us to offer up our resources to schools that want to do what's right -- to administrators, teachers, students and athletes who want to make a difference in their lives and in their world," Liedtke said in a statement. "Our intention is to help break down any barriers to change -- change that can lead to a more respectful and inclusive environment for all American athletes."

This is the best news I have heard in sports in 2015. Great work Adidas!

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@nicolejb appropriating? im not sure what that means but i dont see anything wrong with it. i honestly dont feel it is meant to be offensive. the only thing i gather is they dont want to share their culture with us. doesnt this fall under freedom of expression or something like that? like maybe they have an indian for a mascott because they like indians. but if they dont like us and dont want to share their culture, then maybe we shouldnt like them either. but if thats not the case then i just cant understand what it is.
It's cultural appropriation is when somebody adopts aspects of a culture that’s not their own, and it can be really demeaning to minority groups. Because instead of asking them to share their culture, we are taking the little we know about it and making it what we want. It would be like if someone took what they knew about me and creating a character that mocks or changes who I am. I'd think, "that's not who I am. I am so much more than that." If that makes sense :) @MelissaMae
@nicolejb no comment
@nicolejb no i will comment. i cant relate or empathize with that because i would not try to make a god of my culture and elevate it to the point that if some one wanted to use soething from my cultere to represent their team that i would find that offensive. i would take it as a compliment. i dont worship anything or anyone except god. but then still, i dont see using a bible or jesus for a mascott as offensive. it just means they love jesus and the bible. i cant relate. perhaps if i could relate then i would understand but as of now, i think they are being narcissistic thinking that the'y are too good to share their culture with us. and where or how are their rights being violated anyway? how is this a violation of anything under the law? it isnt.
but it is a violation of freedom of speech to persecute someone for using their freedom. @nicolejb