In regards to bran exposure, PUMA has had a great 2015.
Earlier this year, they added Rihanna as a brand ambassador for the company. Today, they have let loose a product that they plan will dominate the footwear world. The shoe is called the Puma AutoDisc sneaker. The self-lacing shoe that tightens and loosens with the touch of a button.
The shoe features similar technology to the futuristic shoe from the Back To The Future movie franchise.
Puma’s version is an evolution of its Disc technology, a proprietary lockdown system that featured a turning dial that replaced traditional shoelaces. It features a servo motor that powers a cable system that provides unique tuning, meaning you can tighten/loosen to your personal fit.
Catch pictures of the shoe above, and be on the lookout for a release date soon.