When you think of Bloomie's, you think of high fashion.
At least that's what most people would think of. Like most companies, Bloomingdale's decided to get a bit creative with their new holiday advertisement this year. Unfortunately, their creativity was lacking. Instead of gaining consumers, they didn't really gain much -- other than some unhappy customers. As we all know, date rape is extremely common on college campuses in the United States amongst other counties and it's a topic that a lot of people don't take too lightly.
According to an article posted on healthresearchfunding.org, "Up to 90% of college campus rapes occur through date rape incidents." Talk about unnecessary. You know what else is unnecessary? Bloomingdales making a [not so funny] date rape joke in their holiday catalog advertisement. Of course being the establishment they are, they apologized -- but can their 'unintentional' joke be justified? Why joke about a subject that is extremely touchy? We will see just how much business they have this holiday season -- or lack their of. How about that for a joke?
Are consumers taking the Bloomingdale's ad a bit out of context?