McDonald’s Is Putting The Dollar Menu In Its Grave With New ‘McPick 2 Menu’
All good things come to an end.
McDonalds has let loose a couple changes in 2015. One of the big moves was allowing breakfast to be served at any point of the day. Haters of McDonalds disliked the move, but what diehard fan is going to complain at more options available during the day?
I guess the backlash of that move is upon us, as McDonald’s is taking its Dollar Menu out back and putting it out of its misery, changing it to the oddly named “McPick 2 Menu.”
The lord giveth, the lord taketh away.
With the new choices, you will pick 2 of 4 options for $2. These include the classic McDouble, McChicken, a small fries and mozzarella sticks.
The AP provided some details of when you can expect the McPick to hit restaurants:
"The offering has gained the necessary votes from franchisees to make it onto the national menu, and will be available in U.S. restaurants for a five-week run starting Jan. 4. After that, McDonald’s said it may change the details of the offering, but that it plans to stick with the “McPick” concept and name."
"It’s just the latest effort by McDonald’s to revive slumping sales with bigger moves, such as making breakfast items like Egg McMuffins available all day. The chain has also been trying to find a new way to attract deal seekers after moving away from the Dollar Menu, which was introduced more than a decade ago."
“As we moved away from the Dollar Menu, we didn’t replace it with offers of an equivalent form of value. And customers have voted with their feet,” CEO Steve Easterbrook said in July
Not a big fan of this move. Lets see how this pans out over the next couple of months. This could sway a lot of McDonalds fans to greener pastures in search of a cheaper option.