Before Yoo Seung Ho enlist in the army he had endorsement photos taken. Beauty brand U&B partnered up with the city of Incheon, and Yoo Seung Ho has been representing the city and U&B since January of 2012. The actor brought his masculine beauty to the ads in a half-buttoned white shirt and red rose. A representative from U&B said, “Yoo Seung Ho has become a rising global star… he will be a good model to help publicize the brand worldwide. He also has the looks and will be the best to convey the message of the product.” In related news, Yoo Seung Ho left for the army last March 5th.