When you're out getting a head start on your Christmas shopping this weekend, you might want to stop off at Victoria's Secret and pick up some perfume.
A recent study published in the Journal of Insect Science has shown a pretty interesting relationship between mosquitoes and the Victoria's Secret perfume 'Bombshell', finding that wearing this perfume can actually prevent mosquito bites - sometimes more effectively than leading insect repellents currently on the market.
The perfume - priced at a hefty $68 per bottle - might not be the most economical choice when selecting a bug repellent. However, researchers at New Mexico State's Molecular Vector Physiology Lab insist that discovering what makes this perfume so effective could help product developers continue moving away from the current active ingredient in most repellents on the market - DEET, a potentially toxic oil that can cause allergic reactions to those with sensitive skin.
The lab tested 10 different repellents against a control and found that while DEET-based repellents worked more effectively overall, for a non-DEET product, the perfume remained a steadily effective repellent for over 2 hours.
So, why does this Victoria's Secret perfume work so effectively? According to the report, the perfume was chosen for its purple passionfruit, peony, and vanilla orchid notes, citing that the team was interested in finding a correlation between mosquito activity and 'fruity, floral' fragrances.
"There was some previous literature that said fruity, floral scents attracted mosquitoes, and to not wear those. It was interesting to see that the mosquitoes weren't actually attracted to the person that was wearing the Victoria's Secret perfume - they were repelled by it."
So, will you be spritzing on some floral notes the next time you head out into the mosquito-filled world? Or would you much rather spring for a standard repellent - DEET and all?
Let me know in the comments below, and for more WTF news, follow my WTF Street Journal collection!