He's making a list. He's checking it twice. And he's also really, really, ridiculously good-looking. Say hello to Paul Mason, a veteran male model who's embraced his age by becoming 'Fashion Santa' for Toronto's Yorkdale Shopping Centre.
Look out, Portland Santa. There's an edgier Mall Santa in town.
His promotional photoshoot has gone viral, a collection of shots where Paul assumes the role of a slimmed down, GQ-esque Santa Claus, donning red leather jackets or pulling along a chopped down pine in thick knits and a tailored winter coat.
What's up, Santa? You silver fox you.
But wait, there's more!
According to the mall's official website, every time a visitor shares their selfie with Fashion Santa through social media using the hashtag #YorkdaleFashionSanta, the mall donates $1 to the Sick Kids Foundation, a non-profit funding local pediatric hospitals.
I just looked at the Instagram tag and found this lady up here. I mean, I've never seen someone more excited to donate a buck to a cause, have you?
In any case, locals aren't the only ones having a fun time with it. Paul - I mean, Santa - has been really impressed with the kind of audience Fashion Santa has convinced to come out and pay him a visit:
"On Saturday, I had a woman, she must have been 70 years old, she said, 'I haven't taken a photo with Santa since I was like five.' I love it."
So if you're in the Toronto area during the holiday season, get ready to strike a pose with Fashion Santa. It is, after all, for a good cause!