2 years ago5,000+ Views

You can swipe right for love, but it's hard to swipe for an organ transplant.

So Tinder is pairing up with the U.K.'s National Health Service Blood and Transplant division to promote organ donation.

Why organ donations?

Well the Tinder service has also been used at least once as a way to match up a donor with a recipient (true story). So now they are creating more awareness around it.
U.K.'s National Health Service Blood and Transplant is also seek a younger audience to get them to love donating!

How does it work?

Step 1: Users on Tinder identify themselves as supporters of organ donation.
Step 2: Users that identify themselves are exposed to others that also support the cause! Then they can swipe right to talk about the issue with that person.
Step 3: Users get a message prompting the discussion: "If only it was that easy for those in need of a life-saving organ to find a match" and directions to the NHS to sign up as an organ donor.
"While a third of the U.K. population have registered their intention to donate on the NHS Organ Donor Register, millions more support donation but haven’t taken the final step to sign up. With the help of these bespoke profiles on Tinder, we’ll grab people’s attention and throw a spotlight on the importance of organ donation," said Sally Johnson, director of Organ Donation and Transplantation at NHS Blood and Transplant.

Do you think this campaign has the ability to get people donating for love?

I think this is amazing! (as long as it's done well). It's a great way to help people out because you never know when you might need an organ donation or blood donation yourself
Not trying to make Tinder's kind movement into a negative one but I heard in some countries there is a black market for organ transplant. Surgeons actually get paid by a third party to track patients with a matching organ and they plot a death so they can use the organ. I hope this won't make it easier for criminals to track people? I hope i'm just overthinking.
@nicolejb @danidee I agree about all of the strict rules! They test for everything anyway so I don't know why all of those crazy rules are still in effect
I can't donate either since I lived in a foreign country when I was young. There are so many strict rules @danidee!!
Not at all @cindystran I know exactly what you are talking about. Actually the black market for organs makes a LOT of money, I can totally see how someone could use this in the wrong way. On the other hand, we could get more regular donations in hospitals and it could stop the black market need. It's an interesting thought! @JordanNash YES dude! I thought about how good this could be just for donated blood too. It gets people thinking about it more, which might remind them "hey you can do something good!" XD
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