You can swipe right for love, but it's hard to swipe for an organ transplant.
So Tinder is pairing up with the U.K.'s National Health Service Blood and Transplant division to promote organ donation.
Why organ donations?
Well the Tinder service has also been used at least once as a way to match up a donor with a recipient (true story). So now they are creating more awareness around it.
U.K.'s National Health Service Blood and Transplant is also seek a younger audience to get them to love donating!
How does it work?
Step 1: Users on Tinder identify themselves as supporters of organ donation.
Step 2: Users that identify themselves are exposed to others that also support the cause! Then they can swipe right to talk about the issue with that person.
Step 3: Users get a message prompting the discussion: "If only it was that easy for those in need of a life-saving organ to find a match" and directions to the NHS to sign up as an organ donor.
"While a third of the U.K. population have registered their intention to donate on the NHS Organ Donor Register, millions more support donation but haven’t taken the final step to sign up. With the help of these bespoke profiles on Tinder, we’ll grab people’s attention and throw a spotlight on the importance of organ donation," said Sally Johnson, director of Organ Donation and Transplantation at NHS Blood and Transplant.