You either hate him or you love him, but chances are you've heard of him.
You've heard his name being dropped in different songs and you've done the bump-and-grind to his music on the dance floor. He's gained popularity (and money) by spitting one-liners, or just a random concoction of words in music videos. He has also made Cuban slang super popular (like 'dale'), and you've got people who don't know a lick of Spanish, singing along to his lyrics like they're native Spanish speakers.
He has certainly built a music empire within the Latino community and beyond. Although there aren't many globally well-known Cuban musicians from Miami, that didn't stop this super star for making quite a dent in the entertainment industry.
Mister Worldwide is strategic in the world of entertainment, using the super famous to further advance his career -- some people may say it's because he's talentless. I think it's because he's a true businessman, and he just knows how to target new and current fans alike. Maybe his talent just lies in something differently. He is also a businessman who works hard behind the scenes. He has a TV development company, a line of fragrances, and partnerships with Kodak, Voli Vodka, and Bud Light.
However, let's just be reminded that this 3-0-5 guy was first a rapper. Check out this video of him freestyling in St Louis, Missouri:
Pitbull is able to tap into the Latin market so heavily because not only does he perform with a mix of Spanish and English, he just understands the culture, specifically the Latin culture within Miami. As someone who is Latina, and raised in 3-0-5, specifically Little Havana, Miami, it's refreshing to see someone to come out of the thick of things, and make it on a global scale. His music penetrates into so many cultures, countries, and tongues.
Did you know that Pitbull is also helping out the community he grew up in? Not only is he a businessman and entrepreneur, but he's a community leader. He helped create the Sports Leadership and Management Academy, which is also known as SLAM. The academy is a charter school in Miami that has a sports-based curriculum.
“I’ve applied everything I’ve learned to this city,” he said. “Our city was never respected when it came to music, even though we were big parts of history. When you have people like 2 Live Crew...maybe their music wasn’t accepted...but you have someone like Luther Campbell who fought for the First Amendment. That gave us a chance to rap about what we wanna rap about. I feel like he got stripped of his history. I said if I ever wanted to be something in Miami I needed to go through the King of Miami; so I started dealing with Luther Campbell. One thing that Lu’ taught me was an independent state of mind. He was putting out his own music with no label. And that’s why we’re here today.” (Vice)
Pitbull admits that the music industry is more than just talent, and actually more about business. "I wouldn't want the most talented person on my line, I'd want the hardest working. The one that doesn't understand the word lose, only the word learn."
Pitbull is spitting some truth, you guys. The music business, is in fact, a business. And sometimes, the actual music talent plays a very small role. It's largely about public appearances, interviews, partnering with other music artists or companies, and giving the 'wow' factor in everything you do. According to Rolling Stone journalist Simon Vozick-Levinson, Pitbull's fame is only get to bigger. "He's someone who's not going to stop until he takes over the world."
Pitbull understands how important it is to tap into the global market, and that is what he is currently doing. With an interview with NPR, Pitbull mentions how the whole point is to reach as many people as you can, to get the message across.
Go to any city, and you'll hear his music bleeding through the club's speakers. He's a genius because he understands the entertainment industry and knows what sells. He's not just an artist -- he's a marketer, businessman, a community leader, a teacher, and an entertainer.