Australia created a really interesting anti-weed campaign featuring the character, "Stoner Sloth."
The sloth is depicted in real life (at school, at home) but doing regular activities is really hard for the sloth. As he is really slow at seemingly easy tasks, and it's kinda a bummer.
But the ads backfired.
Because, honestly, the internet is love with sloths. Who doesn't want to be a sloth?
Aussie's took to the internet to talk about the campaign. And here's just some funny things they had to say about the Stoner Sloth.
What makes this worst is the website "stonersloth.com" was already taken by a pro-marijuana "cannabis solutions" company based in Colorado, and with the new ad campaign there has been a surge in web traffic to the site.