It's the New Year, and with the changing of the calendar comes a topic I cover annually -- the 10 most innovative emails of the year.
With platforms continuing to get better, and email marketers continuing to get savvier, this might have been the toughest selection process yet!
As a reminder, this isn't a contest anyone entered. Like usual, email marketers had to get into my email inbox, or get noticed and shared with me by other email mavens.
The categories reflect my thoughts on which types of emails are most strategic in nature and, when done right, can have the biggest impact on a marketer's business. So, without further ado, I give you 2015's list.