Fendi's motto are straight lines and drastic colors. At Fendi's spring & summer collection, Fendi showed the visual effects with line and color as well. The most popular design was a stud cube bag at the event. The stud cube bag is a bag with a small cubic charm attached to a clutch. The other bag is more like a standard bag. Its rear of the bag is transparent so the bag looks somewhat smaller than its actual size, thus making it more unique.